Overview of Klaviyo events properties
Events
Subscribfy will send events to Klaviyo in the following situations:
a membership was created: an event with the metric name Subscribfy Membership Created will be sent
a membership was cancelled: an event with the metric name Subscribfy Membership Cancelled will be sent
a membership was paused: an event with the metric name Subscribfy Membership Paused will be sent
a membership was reactivated: and event with the metric name Subscribfy Membership Reactivated will be sent
a membership charge was successful: an event with the metric name Subscribfy Succesful Charge will be sent
a membership charge failed: an event with the metric name Subscribfy Failed Charge will be sent
Custom properties
Subscribfy will add these custom properties to Klaviyo profiles:
SubscribfyMembershipStatus: when you send emails or sms you can add the value of this property using the tag
{{ person|lookup:"SubscribfyMembershipStatus"|default:"" }}SubscribfyNextBillingDate: when you send emails or sms you can add the value of this property using the tag
{{ person|lookup:"SubscribfyNextBillingDate"|format_date_string|default:"" }}SubscribfyStoreCredit: when you send emails or sms you can add the value of this property using the tag {{ person|lookup:"SubscribfyStoreCredit"|default:"" }}
If you have Yotpo Loyalty integration enabled and you want to send emails or sms with the points a custom has you can use this tag {{ person|lookup:"swell_point_balance"|default:"" }}
Setting up the template with store credit personalization
Use case:
Emails reminding members that they have store credit to spend.
Introducing new collections and inviting members to shop it and use store credit.
Promotion or new product announcement with an invitation to use store credit.
Setting up a Klaviyo Flow with Yotpo points
Next billing date flow example
Issue with incorrect date format
If your date appears to be in the wrong format (For example: 1701950400), please refer to the following Klaviyo documentation: https://help.klaviyo.com/hc/en-us/articles/115005257788
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