Introduction
Most sales funnels are designed to sell one specific product. But what if you want customers to choose from multiple products within the same funnel? With Swiftwebsites.ai, you can easily set up a multi-product funnel where visitors can browse options, add items to their cart, and check out with everything in a single order.
This guide shows you two approaches: using customizable buttons or the built-in Store Widget.
Creating a Multi-Product Funnel
Go to your Funnels dashboard.
Click Create New Funnel and choose a pre-made template designed for multiple products.
Name your funnel and click Save.
Customize the landing page to showcase your products.
Adding Products with Custom Buttons
On your product display section, add buttons for each product.
Double-click the button → select Store → choose the product.
Define the action:
Add to Cart – adds the product to the cart (customer can continue shopping).
Buy Now – adds the product and immediately sends the customer to checkout.
Repeat for each product you want to offer.
💡 Example:
Product A → Add to Cart
Product B → Buy Now (instant checkout)
Product C → Add to Cart
Checkout Setup
On your checkout step, select Cart Checkout instead of a pre-defined product.
This ensures the checkout dynamically loads all products added by the customer.
At checkout, customers can:
Adjust quantities
Select product variations (if available)
Review and complete their purchase
Using the Store Widget (Alternative Method)
Instead of manually linking buttons, you can use the Store Widget.
The widget automatically displays products from your store with their images, prices, and “Add to Cart” buttons.
Customers can browse multiple items and add them directly from the widget.
This is the fastest way to showcase many products, though less customizable in design.
Best Practices
Use Add to Cart for multi-product funnels (so customers can bundle items).
Reserve Buy Now for high-priority or promotional products.
Keep your landing page clean - group products logically (e.g., categories, bundles).
Test both methods: Custom Buttons for flexibility, Store Widget for speed.
Always preview on desktop and mobile to ensure cart behavior is smooth.
Quick Workflow Recap
Create a funnel with a multi-product template.
Showcase products with custom buttons or the Store Widget.
Link each button to the correct product with “Add to Cart” or “Buy Now.”
Use Cart Checkout so customers can buy multiple items in one order.
Preview and test the funnel to ensure smooth checkout flow.