Introduction
Upsells and downsells are some of the most powerful tools inside sales funnels. They allow you to increase order value by offering customers additional products after they’ve already committed to buying. With Swiftwebsites.ai, you can set up:
One-click Upsells – additional offers after checkout (purchased with a single click, no re-entering payment info).
Downsells – fallback offers if a customer declines the upsell.
Cart Upsells (Pop-Ups) – products shown when customers add an item to their cart.
These simple additions can increase revenue by 30–50% or more without driving additional traffic.
Setting Up One-Click Upsells
Create or open a funnel with a Checkout Page.
On the checkout step, click the Upsell/Downsell button at the bottom.
Choose an Upsell template – designed specifically with the upsell widget.
Select the product you want to upsell.
Optionally override the price (e.g., discount it for urgency).
Customize button text (e.g., “Yes, Add This to My Order”) and styling.
Save the page.
When a customer completes checkout, they’ll be shown this upsell offer before reaching the Thank You page. A single click instantly charges them and adds the product to their order.
Setting Up Downsells
After creating an upsell, add a Downsell Page.
Select a different (usually lower-priced) product.
Customize the messaging for visitors who declined the upsell (e.g., “Wait! How about this instead?”).
Save and link it after the upsell step.
Flow example:
Customer buys → sees Upsell offer
If they decline → redirected to Downsell page
If they accept → proceeds to Thank You page
Cart Upsells (Pop-Up Method)
You can also offer upsells before checkout:
Go to Pages → Pop-Ups.
Create or edit a pop-up with a product offer.
Link it to the Add to Cart action.
When a customer clicks “Add to Cart,” the pop-up appears with an upsell product.
Include buttons such as:
“Add to Order”
“Continue to Checkout”
This method captures customers earlier in the buying process.
Analytics & Tracking
Funnel analytics show how many visitors viewed, accepted, or declined each upsell/downsell.
You can A/B test different upsell pages to see which products or layouts perform best.
All upsell and downsell purchases appear alongside the main order in Sales Analytics.
Best Practices
Offer upsells that complement the main product (e.g., Yoga Mat → Online Yoga Class).
Use downsells as a fallback with a lower price or smaller package.
Keep offers simple: one clear product per upsell/downsell page.
Avoid overwhelming customers with too many steps - 1 upsell + 1 downsell is often enough.
Add urgency or exclusivity (“Special price only available now”).
Test messaging, layouts, and product combinations with A/B testing.
Quick Workflow Recap
Add Upsell Page after checkout → link a product → customize.
(Optional) Add Downsell Page for customers who decline.
Use Pop-Ups to create cart-based upsells.
Track results in Analytics and optimize with A/B testing.