Introduction
Personalization tags allow you to dynamically display information across your website, funnels, and pages. They save you time by updating content globally when a value changes, and they create a more personalized experience for your visitors, whether through member data or URL parameters.
Why Use Personalization Tags?
Global Updates: Change a value once and it updates everywhere it’s used.
Personalized Experience: Display user-specific data such as names, emails, or company info.
Campaign Optimization: Pull data from email links or URLs to dynamically update landing pages.
Creating a Personalization Tag
Go to Personalization Tags and click Create New.
Give your tag a name (e.g., Email).
Assign it a value (e.g., contact@domain.com).
Save the tag.
Now, anywhere you insert this tag across your website, the system will automatically replace it with the assigned value.
Examples of Use
1. Static Content Replacement
Add a tag for your support email (
{{email}}).Place it in your header, footer, or anywhere on your site.
If you update the tag value later, it changes everywhere automatically.
2. Dynamic Member Personalization
If your site has a membership area, tags can pull from user profiles.
Example: Add a headline like “Welcome back, {{first_name}}!”
When Sarah logs in, the page shows “Welcome back, Sarah!”
3. URL Parameter Personalization
You can pass personalization data through links.
Example:
yourdomain.com/?first_name=JohnOn the landing page, if you’ve placed the
{{first_name}}tag, it will display “John”.
Best Practices
Use tags for contact details, offers, and common text that may need updating across multiple pages.
For campaigns, personalize landing pages with a user’s name or company passed from your email links.
Keep values short and relevant - avoid long text blocks in tags.
Personalization tags help you build smarter, more dynamic websites without repetitive edits. Whether it’s showing a user’s name, pulling campaign data from URLs, or keeping your contact info up-to-date everywhere, tags make your content more engaging and efficient.