Country Distribution shows the number of applicants from each country.* The images below display example results.
Some Ways to Use This Metric:
Promote Diversity
Use this metric to help ensure a diverse cohort that aims to include students from a wide variety of countries. If there are many applicants from a particular country, it could be possible to be more selective among those candidates to ensure balanced geographical representation.
Leverage Emerging Markets
If the data show a surge in applicants from an emerging market, that is, a rapidly developing country, admissions teams may direct more resources towards recruitment efforts there to capitalize on growing interest.
Address Overrepresentation
Relatedly, these data can be used to adjust admit rates so that one country is not overrepresented in the applicant pool, thus preventing any single country from dominating the class makeup, unless it aligns with institutional priorities.
Target Outreach
Analyzing applicant data can help identify countries with increasing or high numbers of applicants, suggesting strong interest in the institution. This information may assist with targeting recruitment efforts, such as hosting events, virtual fairs, or local partnerships in those regions.
Overall, tracking applicant numbers by country can help you more effectively build a balanced, diverse class and optimize recruitment strategies based on global trends and regional needs.
*About Metrics:
Dashboard metrics display information about TOEFL iBT test takers who applied to your institution and are based on information provided to ETS by those TOEFL iBT test takers.
Metrics reflect the number of score reports received by your institution, which may differ from the number of applicants.
Metrics are reported when there are 10 or more scores in a selected date range.