What is Facebook Event Mapping?
The Event Mapping feature in Trackify allows you to customize how events are sent to Facebook.
Instead of using only Facebook's standard events, you can:
🔹 Replace a standard event with a custom event of your choice.
🔹 Fire a custom event alongside a standard event.
🔹 Name the custom event dynamically based on your preference.
This gives you more flexibility in tracking user actions and optimizing your Facebook Ads strategy.
Why is Facebook Event Mapping Important?
😀 Full Control Over Event Tracking
You decide how events are sent to Facebook, allowing for more precise tracking.
😀 Custom Event Naming
Use any name for your custom events to match your internal tracking system.
😀 Fire Events Together or Separately
Choose whether to fire the custom event alongside the standard event or replace it.
😀 Better Data for Facebook Ads
Send more relevant event data to Facebook, leading to better ad optimization and more accurate audience targeting.
😀 No Code Needed
Set up event mappings directly from the Trackify UI without modifying any code.
How to Use Trackify's Facebook Event Mapping
1. Navigate to Event Mapping
-> Go to the Facebook tab in Trackify.
-> Click on the "Event Mapping" tab.
2. Add a New Mapping
-> Click on the "Add New Mapping" button.
3. Configure Your Mapping
-> Choose a Standard Event (e.g., AddToCart, Purchase, etc.).
-> Enter a Custom Event Name (you can name it whatever you like).
-> Enable "Fire Together" (optional)
(If checked, both the standard event and the custom event will fire together. If unchecked, only your custom event will fire)
4. Save the Mapping Setting
-> Click "Save Mapping", and your event mapping is active and ready to use.
*** Note: Currently, Event Mapping is available for Facebook only. A similar feature for other platforms may be added in the future.
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