The Event Mapping feature in Trackify allows you to customize how events are sent to Facebook.

Instead of using only Facebook's standard events, you can:

🔹 Replace a standard event with a custom event of your choice.

🔹 Fire a custom event alongside a standard event.

🔹 Name the custom event dynamically based on your preference.

This gives you more flexibility in tracking user actions and optimizing your Facebook Ads strategy.

😀 Full Control Over Event Tracking

You decide how events are sent to Facebook, allowing for more precise tracking.

😀 Custom Event Naming

Use any name for your custom events to match your internal tracking system.

😀 Fire Events Together or Separately

Choose whether to fire the custom event alongside the standard event or replace it.

😀 Better Data for Facebook Ads

Send more relevant event data to Facebook, leading to better ad optimization and more accurate audience targeting.

😀 No Code Needed

Set up event mappings directly from the Trackify UI without modifying any code.

1. Navigate to Event Mapping

-> Go to the Facebook tab in Trackify.

-> Click on the "Event Mapping" tab.

2. Add a New Mapping

-> Click on the "Add New Mapping" button.

3. Configure Your Mapping

-> Choose a Standard Event (e.g., AddToCart, Purchase, etc.).

-> Enter a Custom Event Name (you can name it whatever you like).

-> Enable "Fire Together" (optional)

(If checked, both the standard event and the custom event will fire together. If unchecked, only your custom event will fire)

4. Save the Mapping Setting

-> Click "Save Mapping", and your event mapping is active and ready to use.

*** Note: Currently, Event Mapping is available for Facebook only. A similar feature for other platforms may be added in the future.

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