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Events, Pixels & Tracking

Events, Pixels & Tracking

Using Event Mapping for Restricted Facebook Events (Health & Wellness Policy)If Meta has restricted your standard Facebook events due to health-related advertising policies, you can continue tracking and optimizing your ads by using the Event Mapping feature in our app.
rr_track Tags Are Showing Up In My Store - How To Avoid That?
Microdata Support in TrackifyHow to enable and check the new Facebook Pixel Microdata
How to Test Pixel EventsTesting pixel events helps ensure your tracking is working correctly across your store. Below are three methods you can use to test live events
"Orphan" Pixel EventsWhy is there an event without a pixel ID in pixel helper?
Modifying the Price Value ReportingHow to to change the overall Price Value reporting with Trackify
Time-On-Site Events in TrackifyXHow to build and use Custom Audiences with our Time-On-Site events
Trackify Time-On-Site Events (TrackifyXRetarget Events)Trackify Time-On-Site events are an awesome feature that tracks user engagement on individual pages, types of pages, and across the entire user session in your shop. Use them to build…
Inflated Purchase Events from Pixel HackingWhat you can do to filter out "hacked" Purchase events
How to enable Server Side API in Trackify (Normal & Manual Methods)Enable Server Side API for your Trackify Pixel
Include Quantity to SellThis option will create all the variants of products for feed.
Server Side Pixel Events on the Dashboard
Duplicate Pixel Events ChecklistThis checklist walks you through the most common cases of duplicate pixel events.
Server-Side Event TrackingHow to check the Server-side events in Facebook
Checking Pixel Events in Test ModeHow to check your pixel event details in Facebook
Event Mapping For FacebookTrackify's Event Mapping feature in Trackify allows you to customise how events are sent to Facebook
Why Event Match Quality Is Lower for Some Events and Why MBB (fbp/fbc) Cookies Are MissingMissing fbp/fbc cookies or lower Event Match Quality (EMQ) scores—especially for non-purchase events—are normal and do not indicate a tracking issue. This article explains why this happens and why not…