1. SHOULD I REMOVE THE FACEBOOK PIXEL FROM MY SHOPIFY SALES CHANNEL SETTINGS? YES! š¤
Now that you are using Trackify to manage the pixel instead, keeping both will cause duplicate events, code conflicts, and inaccurate tracking. And using Trackify for pixel data is head-and-shoulders above Shopifyās native tracking capabilities:
Better tracking data = better ad retargeting = more store sales!
Hereās how to remove your tracking pixel from Shopify settings: https://intercom.help/trackify-x-wiki/en/articles/9717648-how-to-disable-shopify-pixel)
How will Facebook still receive data if I remove the pixel from the Sales Channel?
Trackify handles pixel integration and event tracking independently, so Facebook will continue receiving accurate (and better) data from Trackify for your store.
2. DOES YOUR STORE USE STANDARD SHOPIFY CHECKOUT METHOD, OR A THIRD-PARTY METHOD? āļø
Please check whether your store uses Shopifyās standard checkout or a third-party checkout because this directly impacts how your orders are tracked and processed.
Third-party checkout methods may include:
ReCharge ā Most widely used for subscription-based checkout flows
UPSELL APPS like: Bold Cashier / Bold Subscriptions... Zipify OCU (One Click Upsell) ... CartHook ... ClickFunnels
Shopify POS ā Used for in-person checkout at physical retail stores
šš½ If your store uses an upselling app that redirects shoppers away from the standard Shopify thank-you page, don't worry! No additional setup is needed to capture these events - because our server-side tracking will track it! This is the power of server-side tracking. šš½ Simply navigate to the "Server side Purchase data" section of your in-app metrics.
š£ If your store processes POS (Point of Sale) orders (meaning you sell offline via Shopify POS), then you need to enable the āEnable for point of sale ordersā option in Trackify. This setting ensures that your offline sales are tracked properly alongside your online orders.
Without enabling this option, POS orders made in stores with third-party checkouts may not be tracked correctly, which can lead to incomplete or inaccurate sales data. To enable this:
Open the TrackifyX Facebook Pixel app >> go to the Settings tab on the left
Scroll down to find the option: "Enable for point of sale orders"
Enable the checkbox to enable this feature >> Click Save Settings!
3. DOES YOUR STORE RECEIVE ORDERS IN āPENDINGā STATUS? ā³
If yes, please turn on the āEnable for pending statusā setting in Trackify.
By default, our server-side tracking skips orders that are in pending status. This means if an order is still waiting for payment confirmation or COD orders. Even if the order later gets confirmed and completed, it wonāt be tracked because the system already skipped it at the pending stage.
To track these types of orders (since you are a tracking superstar!) you should enable the āEnable for pending statusā option in Trackify.
Open the TrackifyX Facebook Pixel app >> go to the Settings tab on the left
Scroll down to find the option: "Enable for pending status"
Enable the checkbox to enable this feature >> Click Save Settings!
4. WHY IS THE PIXEL HELPER TOOL NOT SHOWING āINITIATE CHECKOUTā EVENTS? š¤
Our app fires the Initiate Checkout (IC) event when the customer clicks the Checkout button on the Cart pageājust before they move to Shopifyās secure Checkout page.
Because this happens before the actual checkout page loads, the pixel helper wonāt show the IC event. But not to worry -> Trackify will track these events!
5. WHAT IS āTRACKIFY X RETARGETā DATA? (And why is it firing multiple times in the test events tool?) š
TrackifyXRetarget data is a time-on-site event that fires multiple times while visitors are browsing your site. It helps you create special audiences based on how long people stay on your website. Cool, right? So let it do its thing, and leverage this new audience of extra-interested shoppers!
PS - If you donāt want to use this feature, you can turn it off anytime in Trackify settings by disabling the āEnable time trackingā option.
Got questions? We're here to help! Email our support team at bottom right. š¤