1. Trackify Dashboard Overview
Once you log in and connect your ad accounts, the Trackify Dashboard is divided into three platform sections:
Facebook
TikTok
Snapchat
Each platform has its own dashboard with similar structure, allowing you to analyze performance per channel.
Below explanations use Facebook as the example, but the same logic applies to TikTok and Snapchat unless stated otherwise.
2. Everything Important at a Glance (Overview)
This is the first stats table on the dashboard.
What it shows
A high-level conversion funnel for key events:
AddToCart
InitiateCheckout
Purchase
Each value is displayed as a percentage-based conversion rate.
Example
AddToCart: 100%
InitiateCheckout: 100%
Purchase: 40%
This means:
100% of users added items to cart
100% of those users reached checkout
33.9% completed a purchase
3. Live Pixel Traffic (Real-Time Tracking)
Live Pixel Traffic is a real-time event monitoring and testing tool.
You can open it using “View live pixel traffic”.
What you can do
Monitor pixel events in real time
Test browser-side and server-side events
Confirm that events are firing correctly
Features
Time range:
Last 5 minutes
Last 10 minutes
Last 15 minutes
Platform view:
Facebook
TikTok
Snapchat
Filters:
Pixel
Event type
Channel (Browser / Server / Both)
Event counts shown
ViewContent (VC)
AddToCart (ATC)
InitiateCheckout (IC)
Purchase
Recent Events Table
Below live activity, you can:
Filter by platform
Select a pixel
Enter event name (e.g. Purchase)
Choose channel
Select time range
Why this is important
Best tool for pixel testing
Detect tracking issues instantly
Validate server-side vs browser-side firing
4. Campaign Overview Table
This section displays ad campaign performance inside Trackify.
What you can select
Ad account
Date range (Today or custom)
Metrics shown
Campaign name
Spend
Impressions
ROAS
Clicks
Conversion value
Why this matters
View campaign performance without opening Ads Manager
5. Pixel Spotlight (Last 7 Days)
Pixel Spotlight shows event performance trends over the last 7 days.
Events included
ViewContent
AddToCart
InitiateCheckout
Purchase
Metrics shown
Dates
Count
Average value
Conversion rate
Why this is useful
You can check the pixel data for last 7 days
6. VIP Customer Data & Analysis
This section provides customer-level insights.
Data included
Total VIP customers
Segment revenue
ARPC (Average Revenue Per Customer)
AOV (Average Order Value)
Repeat purchase rate
Why it’s important
Identify high-value customers
Analyze repeat purchase behavior
Required for advanced APIs
7. Dormant & Abandoned Cart Insights
This section highlights lost revenue opportunities.
Metrics shown
Dormant users (inactive for 30+ days)
Abandoned carts
Use cases
Retarget inactive users
Cart Decline Rate
Improve cart recovery strategies
Strengthen retention campaigns
8. Server-Side Purchase Data
Inside each platform (e.g. Facebook), you’ll find Server-Side Purchase Data. Here you can see the purchase events track by the server side date wise.
What this table shows
Order ID
Currency
Purchase value
Date & time
Product IDs
Product collections
Why this is important
Confirms server-side tracking accuracy
Track the server side purchase events
9. Attribution Report
The Attribution Report displays ad performance metrics directly inside Trackify, pulled from the ad platform.
Metrics explained
CPC – Average cost per click
CPM – Cost per 1,000 impressions
CPP – Estimated cost to reach 1,000 people
CTR – Click-through rate
Spend – Estimated ad spend
Conversion Values (FB Purchase Value) – Total purchase value attributed to ads
Purchase ROAS (FB Revenue) – Return on ad spend from purchases
Why this is valuable
Faster performance analysis
10. Analytics Section – Overview
The Analytics section provides deep performance insights beyond high-level dashboards.
From the dropdown, you can analyze data by:
Pixel
UTM parameters (Facebook only)
11. Pixel Analytics (Overview)
When Pixel is selected in Analytics, you’ll see:
Browser event data:
ViewContent
AddToCart
InitiateCheckout
Purchase
Upsell Purchase (if enabled)
Conversion rates:
ViewContent → AddToCart
AddToCart → Purchase
ViewContent → Purchase
Revenue
Totals
Custom date range selection
12. Pixel-Level Detailed Analytics Dashboard
If you click on a specific Pixel ID, Trackify opens a dedicated analytics dashboard for that pixel.
What you’ll see
a) Standard Event Data
Detailed performance for:
ViewContent
AddToCart
InitiateCheckout
AddPaymentInfo
Purchase
Search
ViewCategory (if enabled)
Includes:
Event counts
Conversion values
Trend graphs
b) Graphs & KPIs
Visual representations of:
Funnel progression
Event distribution by percentage
These help identify:
Drop-offs
Growth trends
c) Daily Breakdown
Shows day-by-day performance for a selected time range:
AddToCart count
ViewContent count
InitiateCheckout count
Purchase count
Useful for:
Comparing daily performance
Identifying high-conversion days
13. Top 5 Performers (Conversion Rate Analysis)
At the bottom of the pixel dashboard, you’ll find the Top 5 Performers section.
What it shows
Conversion rates such as:
AddToCart → Purchase
ViewContent → Purchase
Day-specific conversion trends
Why this is important
Identify best-performing pixels
Compare conversion efficiency
14. UTM-Based Analytics (Facebook Only)
Trackify supports UTM-based reporting for Facebook.
Supported parameters
Source
Medium
Campaign
Term
Content
Keyword
ID
Recommended UTM Code
utm_source=facebook &utm_medium=cpc &utm_campaign={{campaign.name}} &utm_term={{adset.name}} &utm_content={{ad.name}} &utm_id={{ad.id}}Why this matters
Advanced attribution analysis
UTM data
Better campaign-level insights
📘 Setup guide:
https://intercom.help/trackify-x-wiki/en/articles/9717673-utm-parameters-and-facebook-reports
If you have any questions or concerns, please feel free to reach out to us via live chat or email. We are here to help!