The daily event data for the browser pixel events is now available in the Trackify X dashboard. The events being reported on include: how many ViewContent, AddToCart, and InititiateCheckout, as well as how many purchase events have been fired for specific pixels on your store. For the example below, you can see the report for TrackifyX’s test Pixel.
The browser event count was available before we upgraded this feature (in February 2023).
The upgraded feature now displays the count for server side purchase events for Facebook. For that, we have added a toggle button where you can switch between the browser event data and server side event data.
By default, browser events will be displayed on the daily numbers table and you can switch between the two views to the server side events.
Server-side daily event data was not present before. Prior to the update, the SS- API statistics were available under the pixel engine. Shopify stores can now get detailed information regarding the server-side purchase events to compare with the browser purchase events.