How to setup snapchat custom audience with Trackify

Step 1: Open Snapchat Audience Builder in Trackify

In the Audience Details section:

Audience Name
- Give your audience a clear, descriptive name
- Example: Snapchat – ATC – 30 Days
Ad Account
- Select the Snapchat Ad Account where the audience should be created
Description (Optional)
- Useful for internal reference

You will see the option:

“Do you want to add Shopify customers to the audience?”

You have two paths from here:

Choose NO if you want to create an audience based on Snapchat Pixel events.

Retention in Days
- Defines how long a user stays in the audience
- Example: 30 days
- Max supported: 9999 days
Source Type
- SAM: The Snapchat Ads product provides a way to target advertisements to a global audience and drive meaningful results. Segment's integration with Snapchat Ad's Snap Audience Match (SAM) enables Segment customers to sync audiences created in Engage with Snapchat Advertising.
- Pixel: Pixel is whoever reached through a particular pixel

Choose YES if you want to build an audience using Shopify customer data.

Retention in Days
- Number of days customers remain in the audience
- Example: 180 days
Source Type
- Automatically set to SAM (First Party)
- SAM = Snap Audience Match (first-party data)

Choose one Shopify customer segment:

Customers who haven’t purchased
→ Great for first-purchase or acquisition campaigns
Customers who have purchased at least once
→ Ideal for upsells and repeat purchase ads
Customers who have purchased more than once
→ High-value / loyal customers
Abandoned checkouts in the last 30 days
→ Strong retargeting audience
Email subscribers
→ Warm audience for promotions and launches

Facebook and TikTok platforms also have custom audience builders, must check this feature.