Open the Custom Audience Builder
Open Trackify
Go to TikTok → Audience
Click Create Custom Audience
Step 1: Basic Audience Details
Audience Name
Give your audience a clear and descriptive name (example: TikTok ATC 30 Days).
Ad Account
Select the TikTok Ad Account where this audience will be created.
Step 2: Choose How to Create the Audience
Trackify provides two ways to create a TikTok Custom Audience:
By Rule
By Shopify Customer Segment
Each option shows different settings.
Option 1: Create Audience by Rule
This option builds audiences based on pixel events (user actions).
Audience Type
Pixel
Includes users who interacted with your store via the selected pixel
This is the most common and recommended option
Audience Subtype
You must select one of the following:
Normal (Default)
Standard audience type
Works for most TikTok campaigns
Recommended unless you specifically use Reach & Frequency campaigns
Reach & Frequency
Reach & Frequency (R&F) is a TikTok campaign buying type that allows you to:
Control how many unique users see your ads
Control how often they see your ads
⚠️ Only select this if you are running Reach & Frequency campaigns in TikTok Ads Manager.
Auto-Refresh (Recommended)
What Auto-Refresh Does
Automatically updates the audience daily
Adds new users who meet your rules
Removes users who fall outside the lookback window
This keeps your audience fresh and accurate over time.
Example
If you create an audience on March 8 with:
Lookback window: 7 days
Auto-refresh: Enabled
March 8: Includes users from March 1–7
March 9: Automatically updates to March 2–8
If Auto-refresh is disabled, the audience becomes static and never updates.
Include Rules
This defines who should be added to the audience.
Pixel
Select the pixel used to track events.
Event Types (Examples)
Some common TikTok events include:
Page Browse – User visited any page
Product Detail Page Browse – Viewed a product page
Pixel Add to Cart – Added a product to cart
Initiate Checkout – Started checkout
Complete Payment / Place an Order – Completed purchase
Click Button – Clicked tracked buttons
Subscribe / Contact / Download – Engagement actions
👉 Choose events based on your campaign goal.
Lookback Periods
Select how long users stay in the audience:
7, 14, 30, 60, 90, 120, or 180 days
You must select at least one period.
Exclude Rules (Optional)
This removes users who performed certain actions.
Common examples:
Exclude purchasers from Add to Cart audiences
Exclude checkout users from prospecting audiences
Exclude rules use the same pixel, event, and lookback logic as Include rules.
Create Audience
Once Include and Exclude rules are set:
Click Create Custom Audience
The audience will appear in TikTok Ads Manager
Status will change to Ready once processed
Option 2: Create Audience by Shopify Customer Segment
This option builds audiences using Shopify customer data, not pixel events.
Audience Subtype
Same options apply:
Normal (recommended)
Reach & Frequency (only for R&F campaigns)
Shopify Customer Segments
Select one of the predefined Shopify segments, such as:
Customers Who Haven’t Purchased
Great for first-time buyer campaigns
Customers Who Have Purchased at Least Once
Ideal for upsells and cross-sells
Customers Who Have Purchased More Than Once
Best for loyalty and retention campaigns
Abandoned Checkouts (Last 30 Days)
Targets high-intent users who didn’t complete checkout
Email Subscribers
Useful for warm traffic and remarketing
These segments automatically sync from Shopify and stay updated.
Create Audience
Click Create Custom Audience
The audience will appear in TikTok Ads Manager
Status will change to Ready once processed
When to Use Which Method
Use Rule-Based Audiences when:
You want behavior-based targeting
You rely on pixel events
You want granular control (ATC, Checkout, View, etc.)
Use Shopify Customer Segments when:
You want customer-list-based targeting
You don’t want to rely on pixel data
Facebook and Snapchat platforms also have custom audience builders, must check this feature.