This article shows you different examples of how you can use the proprietary data that Trackify inserts into your Facebook Pixel Events. You can also use the set of "cheat sheets" further down...
On huge take-away here is that you cannot mix event based conditions and URL based conditions in the same audience. that's a limitation inside Facebook. So, please keep that in mind when you set the filters for your Custom Audiences!
Go to Facebook, then under the Audience and click on "Create Custom Audience"
2. Create Trackify Custom Audience Builder:
Give Audience Name
Select Ad account
Select Pixel
Select "Event based" from Filter Options
Select Event Types
Either choose "Any" or "All" rules should be matched.
Custom Audience Filter Based on Product ID
Custom Audience Filter Based on Tracking Tags
Custom Audience Filter Based on Time and Date Data
Custom Audience Filter Based on "Other" Event Parameters
Snapchat and TikTok platforms also have custom audience builders, must check this feature.