Overview
Our app makes it easy to create custom audiences on Facebook, Snapchat, and TikTok by leveraging Shopify’s Customer Segments.
With Customer Segments, you can group shoppers based on:
Purchase history
Location
Spending habits
Engagement patterns
These insights help you reach the right audience with the right message.
Instead of downloading and uploading customer lists to ad platforms, our app provides a direct connection. You can either:
Create from our app
Send from Shopify
Option 1: Create from our app
Open our app and go to Custom Audience Builder.
Enter your audience name and select your ad account.
Choose Shopify Customer Segment and select the customer segment you want.
Example: Customers who have purchased more than once.
Click Create audience.
Option 2: Send from Shopify
In your Shopify admin, go to Customers > Segments.
Select the segment you want to target.
From the actions menu (
...), choose Trackify X → Use segment customers to create audience.
A popup will appear. Click Send to Trackify.
Select the platform where you want to create the audience (Facebook, TikTok, or Snapchat).
Benefits
By using Shopify Customer Segments with our app, you can:
Retarget existing buyers with personalized offers.
Re-engage customers who haven’t purchased in a while.
Build lookalike audiences to find new shoppers.
Run campaigns tailored to high-value or VIP customers.
✅ By combining Shopify’s powerful segmentation with our app’s seamless integrations, you save time, reduce manual work, and maximize the impact of your ad spend — turning customer insights into marketing results in just a few clicks.
Got questions? We're here to help! Email our support team at bottom right. 🤓