TryNow is a powerful tool for driving conversions in email and SMS marketing. With TryNow, brands can re-engage lapsed shoppers, convert new shoppers who have been hesitant to check out, and increase customer LTV when shoppers try new products and collections.
At program launch, send a program announcement email and deploy TryNow messaging in existing flows to increase CTR and CVR.
Send an email from your Founder / CEO announcing the program.
Incorporate TryNow messaging into abandoned browser, abandoned cart, abandoned checkout and welcome flows.
Create TryNow-specific flows for product launches
Create 30/60/90/180 day re-engagement flows for return customers.
Create new branches in existing flows to test impact of TryNow messaging on CTR and CVR.