This guide shares best practices for your Try Before You Buy strategy. While every merchant is different, these best practices apply across industry verticals.
How to roll out your program to drive incremental revenue
Our recommended rollout strategy to all brands is as follows:
Phase 1 — Soft Launch
Add 2-entry points:
Add second Try Before You Buy button (or option if using radio inputs) on product page
Add Try Before You Buy page (collection page or landing page) TryLinked in the main navigation. This creates a high-converting try-only flow, and you'll be able to track funnel metrics within TryNow Merchant Portal.
Shopper opt-in tends to be ~10% at this stage
Phase 2 — Marketing Launch
Create marketing assets
Email launch announcement
Email welcome flow
Cart abandonment emails
SMS
Paid ads
Influencer Marketing
Shopper opt-in tends to be 10-20% at this stage and can reach as high as 50%+. We have some brands with nearly 100% of their orders flowing through Try Before You Buy. With that said, you can control visibility and marketing to adjust shopper opt-in.
Phase 1 — Soft Launch
Days: 0 - 60
Shopper Opt-In Target: ~10% of orders
TryNow button on the PDP
Across all SKUs except for non-resellable / final sale items
High-converting entry points: TryNow collection page linked in main navigation
Other common on-site areas that our customers will showcase their TryNow collection page to maximize conversion:
Homepage block
Block on other collection pages
The most important part of this phase is to gauge your shoppers' response to your Try Before You Buy program. A great customer experience is the input, and the output is incremental revenue.
Phase 2 — Marketing Launch
Days 60-180
Shopper Opt-In Target: 10-20% of orders
At this point, you have a steady flow of orders rolling in, you feel confident that your shoppers love TryNow, and your operations can support the expansion of your program.
You can create additional entry points to drive more incremental revenue:
Email sign-up welcome flow — by dedicating an email to TryNow towards the middle of your flow and inserting TryNow throughout the end of your welcome flow, you can ensure that TryNow sales are incremental
Launch email to your entire email list — brands launch a co-branded launch email to introduce TryNow, powered by TryLinks.
Insert TryNow into evergreen emails — you can add sections to your email templates featuring TryLinks or add TryNow to your header/footer.
Abandonment emails — provide your abandoned visitors with a brand-enhancing offer like Try Before You Buy
Paid ads — improve your ROAS with Try Before You Buy campaigns
Influencer marketing — share TryLinks with each influencer to promote Try Before You Buy.
VIP customers — share TryNow with your VIP customers. The response from this group of shoppers is a great indication of your program's success
Customer experience representatives sharing links with shoppers — in response to questions about your products, your representatives can share TryLinks to allow your shoppers to Try Before You Buy