Implementing Try Before You Buy rolling into subscriptions is an effective strategy that can boost conversions while still generating revenue on the first trial product. This approach allows shoppers to experience the product first, increasing their confidence in the purchase, and seamlessly enrolls them into a subscription, fostering long-term customer retention.
While the steps for setting up subscriptions may differ based on the subscription app used, below is a high level walkthrough:
When the shopper adds the trial + subscription option to the cart, two SKUs are added: one is the TryNow SKU, and the other is the subscription SKU.
TryNow SKU: You can ensure that the TryNow selling plan is added by following this developer documentation.
Set up subscription workflow: Create the subscription workflow in your subscription app.
You will want to configure this subscription so that there is a delay - the first subscription item should not be immediately shipped out, since the shopper is getting the trial SKU first.
If a shopper returns the trial SKU, you can either (a) add a step in your CS team's handling of returns to cancel the subscription manually or (b) automate this cancelation using your subscription app's APIs, if available.