What is TryNow?
In the fast-paced world of e-commerce, it can be challenging for shoppers to make confident purchasing decisions without physically experiencing a product. TryNow is a Try Before You Buy solution that allows shoppers to try products in the comfort of their homes and only pay for what they keep.
How does TryNow work for a shopper?
Choose items: Shoppers can browse a merchant's store and try an item at home by clicking on the TryNow button on the product page.
Checkout with no upfront payment: Shoppers can proceed to checkout as usual. With TryNow, there is no upfront payment required during this stage. Instead, the order is processed with a zero-dollar payment and the shopper's card is authorized to ensure sufficient funds are available if they decide to keep the item.
Delivery & trial period: Once the order is confirmed, the selected products are shipped to the shopper's doorstep. A shopper's trial starts when their items arrive.
Purchase decision & returns: At the end of the try-on period, if a shopper is satisfied with the products, they don't need to take any action, and their card will be automatically charged. If they wish to return any items, they can do so by following the merchant's regular returns process.
How does TryNow work for a merchant?
Order is placed & fulfilled: When a shopper places an order, TryNow will authorize the shopper's card. Once authorized, we will release fulfillment of the item.
Purchase decision & returns:
If a shopper decides to keep an item: Once the trial period is over, we will automatically capture the charged amount. The merchant doesn't need to take any action.
If a shopper returns an item: The shopper will follow the merchant's existing return process. TryNow seamlessly integrates with how most merchants process returns so that TryNow knows what items were returned and can automatically capture for only the items kept.
TryNow Features
TryNow offers a wide range of features, allowing merchants to create highly customized programs. We continuously update and expand the app, ensuring you have access to the latest functionalities. With our features, you can easily customize trial lengths, target high-value shoppers by offering Try Before You Buy, encourage shoppers to try multiple items per order and much more. Check out our best practices article and our inspiration library to explore the various ways our merchants are currently using TryNow!