Promoting TryNow and Try Before You Buy in paid advertising or organic social content is a powerful way to improve ROAS and CAC. Brands that experiment with copy, creative, and targeting consistently find that TryNow outperforms discounts and other offers. We recommend starting with lower funnel advertisements such as retargeting.

Shoppers scrolling on social media see content highlighting the Try Before You Buy experience (try on hauls, educational videos, or just the tagline). Shoppers click the Shop now link or link in bio that takes them to either a TryLinked PDP or your TryLinked TryNow collection page.