Quizzes function as a high converting entry point into the try before you buy experience. They emulate the role of a store associate, guiding users through personalized questions to help them find products or services that suit their preferences. This ensures they are high intent before offering them the option to try in the comfort of their own homes.

Shoppers take a quiz, answering questions that inform the right product for them. This leads them to a Try Before You Buy CTA.