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Amazon Integration set up

A guide on how to set up and manage your eCommerce Hub's Amazon integration.

Heather Worthington avatar
Written by Heather Worthington
Updated yesterday

The eCommerce Hub's Amazon integration enables seamless synchronization between your inventory and your Amazon marketplace stores. This powerful integration automatically handles product listings, stock levels, and order processing across multiple Amazon marketplaces, streamlining your eCommerce operations.

Whether you're setting up your first Amazon store or optimizing an existing integration, this guide provides insights on the configurable options available to help you maximize the efficiency of your Amazon marketplace operations while maintaining accurate inventory control.


Overview tab

The Overview tab provides you with the opportunity to install an Amazon store or configure each store that's currently integrated.

Install an Amazon store

Once subscribed to the Amazon eCommerce Hub module, install an Amazon store. Each store you install is displayed on the eCommerce Hub's Amazon Overview tab. By default, up to five Amazon stores can be installed on your integration, but if you want to integrate more than five stores, submit a request to the Unleashed Support team.

To install an Amazon store:

  1. From the main menu, go to the eCommerce Hub > Amazon > Overview tab.

  2. Hover over the first available Shop Slot tile and click on the green plus icon displayed.

  3. Provide the Amazon store's unique Alias Name. The Alias Name can be a maximum of 8 characters long and cannot be changed.

  4. Use the drop-down menu to select your Primary Marketplace.

  5. Sign in to your Amazon Seller Central Account and confirm authorisation for Unleashed to access your Amazon Store.

  6. Click Add.

Once the store's added to your integration, you can then configure the store's product, stock and order sync behaviours. The configurations applied at the point of installation can be updated and amended at any time and will take effect for any subsequent syncs or imports as soon as the new configuration is saved.


Configuration tab

Each integrated Amazon store is set up and configured independently. To manage each store's configurations, warehouse mappings, and stock configurations:

  1. From the main menu, go to eCommerce Hub > Amazon.

  2. In the Overview tab, under Your Amazon Stores, click on Select in the store's tile.

  3. Go to the Configuration tab.

Store status

Within each integrated Amazon Store's tile you will see a toggle which allows you to manage the shop's status as either open or closed:

  • ON: The shop's status is open, meaning orders, products, and customers will sync across the integration.

  • OFF: The shop's status is closed, meaning orders, products, and customers processed or updated from either platform will not sync across the integration.

WARNING: When establishing the integration for an Amazon store, if the store's initial status is closed, when the store's status is turned on, any Amazon Order processed between integration setup and activation will import.

Managing Amazon Orders fulfilled by Merchants or Amazon

Amazon Orders can be fulfilled in two ways, Fulfilled By Merchant (FBM) or Fulfilled By Amazon (FBA). The eCommerce Hub lets you configure each type of fulfilment process, per store:

  • FBM Orders: Orders you fulfill yourself are imported with your standard customer information and processing workflow.

  • FBA Orders: Orders fulfilled by Amazon are handled differently, where Amazon guests check out without email addresses, the system automatically creates customers using this format: [Store Name] FBA [Currency] Amazon Guests.

Configurations

In the Configuration tab, determine how orders, products and customers will sync between your account and the Amazon store. Once the settings are up to date, click on the Save Configuration button at the bottom of the page to apply them to the integration.

ORDERS - FULFILLED BY MERCHANT (FBM)

Configuration option

Description

Order Import Options

Select one of the following options:

  • Create an order and a customer based on each Amazon order.

  • Use a single customer for all Amazon orders.
    ​If you select this option, you must allocate an existing customer in the Single Customer field.

Single Customer Options

Select an option for how you want to handle all Orders under the selected customer:

  • Create one consolidated order per day under the selected customer.

  • Create an individual order for each Amazon order under the selected customer.

Amazon Order Status

Select the status Amazon orders will import from:

  • Unshipped

  • Shipped

Add Sales Group to orders

Select a Sales Order Group to be applied to all new orders imported from the Amazon store, regardless of the customer's default Sales Order Group.

Unleashed Order Status

Select the Unleashed status that you would like FBM orders to import as:

  • Parked

  • Placed

  • Backordered

  • Completed

The Completed option is disabled if Use a single customer for all Amazon orders is enabled.

If Sales Orders attempt to import as Completed, but there is not enough stock available to fulfil the order, it will import as Backordered instead.

Warehouse Mapping

Select the warehouse FBM orders are imported to.

Automatically assign Batch or Serial Numbers

Opt to have the integration automatically assign the oldest batch and/or serial numbers in your inventory to orders imported from Amazon. Use the drop-down menu to select the appropriate option:

  • Disabled

  • Batch Numbers only

  • Serial Numbers only

  • Serial and Batch

When enabled, Orders including batch-tracked or serialized products can be completed on import if stock is already available to dispatch.

This configuration setting is only available if the Batch Tracking or Serialized Products settings are enabled in the company settings.

ORDERS - FULFILLED BY AMAZON (FBA)

Configuration option

Description

Order Import Options

Select one of the following options:

  • Create an order and a customer based on each Amazon order.

  • Use a single customer for all Amazon orders.
    ​If you select this option, you must allocate an existing customer in the Single Customer field.

Single Customer Options

Select an option for how you want to handle all Orders under the selected customer:

  • Create one consolidated order per day under the selected customer, see Amazon Integration PII.

  • Create an individual order for each Amazon order under the selected customer.

Amazon Order Status

Select the status Amazon orders will import from:

  • Unshipped

  • Shipped

Add Sales Group to orders

Select a Sales Order Group to be applied to all new orders imported from the Amazon store, regardless of the customer's default Sales Order Group.

Unleashed Order Status

Select the Unleashed status you would like FBA orders to import as:

  • Parked

  • Placed

  • Backordered

  • Completed

The Completed option is disabled if Use a single customer for all Amazon orders is enabled.

If Sales Orders attempt to import as Completed, but there is not enough stock available to fulfil the order, it will import as Backordered instead.

Warehouse Mapping

Select the warehouse FBA orders import to.

PRODUCTS

Configuration option

Description

Create Product on Order Import

When enabled, the integration will create a new product in Unleashed if the SKU on an Amazon Order being imported does not match an existing Product Code.

If this option is disabled, if a SKU on an Amazon Order does not match a Product Code in Unleashed, the Amazon Order will fail to import.

Product Sell Price Tier for This Shop

Use the drop-down menu to select which Sell Price Tier Amazon's product prices will sync to in Unleashed.

Updates made to the Sell Price Tier in Unleashed will not sync to Amazon.

Product Field Mapping

Use the drop-down menu to choose whether the Amazon ASIN or SellerSKU should be mapped to the Unleashed Product Code.
If you have integrated with other eCommerce platforms, it is recommended to select SellerSKU.

Do not change this option after it has been saved, as changing between SellerSKU and ASIN can lead to duplicate products being created.

Product Synchronization

When enabled, updates to product details in Amazon will sync to update the product record in Unleashed. Changes made to the product in Unleashed will not sync to Amazon.

If disabled, no product changes will be synced.

Amazon Product Name will be used as the Product Description in Unleashed for new products.

Accounting System Invoice

Enable this option if you want to send Invoices for Sales Orders imported from Amazon to your integrated accounting provider.

We recommend integrating your accounting system directly with Amazon to avoid any tax or order total inconsistencies.

TAXES

Configuration option

Description

Amazon Taxes

Configure the way tax is handled when Sales Orders import from Amazon. Choose one of the following options:

  • Import tax: Tax will appear as part of the Sales Order line with a tax rate and tax code.

  • Import tax as a Sales Order charge: Tax for the whole order will appear as a sales order charge.
    Sales Order and Charge Lines on the order will display a 0% tax rate, applying the default "NONE" tax code. The final amount will match Amazon's order total.

  • Ignore tax: Tax is ignored, and all Sales Order Lines and Charge Lines have a 0% tax rate and a tax code of NONE.
    When this option is selected, no tax information will be retrieved from Amazon orders.

Tax Charges Sales Account

When integrated with an accounting provider, use the drop-down menu available to select a default Sales Account that will apply to Shipping Charge Lines included on orders imported from Amazon.

STOCKS

Configuration option

Description

Export Stock on Hand to Amazon

When enabled, changes to a product's "Available" quantity, in the Stock Availability Warehouses will update the product's count in Amazon.

Available = Stock On Hand minus Allocated Stock, per warehouse.

WARNING: If integrating FBA only, do not enable Export Stock on hand.

Include quantities for auto-assembled products

When enabled, the "Available" quantity exported will include the "Can Assemble" quantity for products that have a Bill of Materials with "Can Auto Assemble" enabled.
​The Can Assemble quantity included is calculated using the component products' available stock in the mapped Stock Availability Warehouse.

Export Stock on Hand to Amazon must be enabled to enable this setting.

Assign warehouses for stock availability

Use the toggles to select which Unleashed warehouses FBM stock availability will sync from.

Amazon will not receive any stock availability for FBA warehouses.

Stock on Hand Export Frequency

Use the dropdown menu to select a time interval for exporting the available stock on hand for all Amazon stores:

  • 30 minutes

  • 60 minutes

  • 12 hours

  • 24 hours

Uninstall Marketplace

If the current store is no longer needed or is being replaced, select the red "Uninstall Marketplace" link in the Amazon store's Configuration tab. This will remove the store's current integration from your eCommerce Hub. Any data that has previously synced or imported from Amazon will remain in your account, but no further updates or syncs will be made with the Amazon store.


Manage Your Data tab

Use the Manage Your Data tab to sync your products, stock availability, and import missing orders from Amazon.

It is recommended to use these options only when you start the integration process because all the records are imported/exported. You must use the options on the Configuration tab for subsequent import/export to speed up the process.

SYNC PRODUCTS, ORDERS OR STOCKS

Manage Your Data option

Description

Import Products from Amazon to Unleashed

Click Import to import all products from Amazon to Unleashed.

If the Amazon SKU or ASIN does not match a Product Code in Unleashed a new product will be created in Unleashed.

If the Amazon SKU or ASIN does match a Product Code the existing product will be synced to the Amazon product:

  • If Product Synchronization is off: no products details will be updated in Unleashed.

  • If Product Synchronization is on: Amazon SKU details will overwrite the product details in Unleashed.

Export Stock on Hand

Exports the available stock on hand quantity of all mapped products to Shopify.

Import Missing Orders

Find and import any Amazon orders that have failed to import

Import Missing Orders

When an Amazon Order has failed to import to an error will be logged in the Amazon integration's Connection Log for up to 7 days. After any noted errors have been resolved, manually re-attempt importing the order using the integration's Import Missing Orders option.

🤓 Tip: For help resolving common errors in the Amazon integration, see Amazon Connection Log & Common Errors.

To find and import missing orders over a given date range:

  1. From the main menu, go to eCommerce Hub > Amazon > Select Amazon store > Manage your Data.

  2. In the Import Mission Orders section, use the date range field to populate missing orders by their order date.

  3. Click on Find, and all missing orders will be listed by their Amazon Order Number.

  4. Click on Import.

To import missing orders by their Amazon Order Number:

  1. From the main menu, go to eCommerce Hub > Amazon > Select Amazon store > Manage your Data.

  2. In the Import Mission Orders section, enter the missing order's Amazon Order Number in the free text field. Separate multiple orders by commas or a new line.

  3. Click on Import.

📌 Note: A maximum of 50 missing Amazon orders can attempt to be imported at any one time.If more than 50 missing orders need to be imported, wait 10 minutes between each group of 50 that are imported.


Manage Your Products tab

Use the Manage your Products tab from the Amazon eCommerce Hub page to review which products sync with each Amazon store and manage their lead times.

By default, the Manage Your Products tab will populate all synced products in a list with the following field details:

  • SKU

  • ASIN

  • Store Name

  • Marketplace

  • Lead Time

  • View in Unleashed

Use the Search Products field to refine your view of the the Manage Your Products page by SKU or ASIN, then click on View to open the product record in Unleashed.

The default lead time (fulfillment latency) per product in Amazon is 2 business days. If your Amazon listings have a custom lead time, double-click on the product's Lead Time field and update the value as required.


Connection Log

Use the Connection Log to review the activity in your Amazon integration over the last 7 days. This is especially useful when reviewing errors if products have failed to sync or if orders have failed to import .

The following Log Level filters can be used to refine the Connection Log:

  • ERROR: Displays any failed imports or product errors and the Log message would suggest what action to take to fix it. If you are unsure on how to solve these, see Amazon Connection Log & Common Errors.

  • INFO: Displays any completed actions such as products import and update and orders imported successfully.

  • ALL: Displays all ERROR, INFO and DEBUG logs.

  • DEBUG: Displays any message regarding sync corrections for the Amazon store.

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