What is Allowlisting on Meta for Creators?
Allowisting on Meta is a process in which a Creator grants access to a brand or advertiser to boost organic content and run ads from the Creator’s handle on Meta platforms. When a creator provides allowlisting access, they grant permission to a third party (usually a brand or advertiser) to use their posts, videos, or other media for targeted ad campaigns. This process benefits both creators and brands by expanding the reach of the content and improving audience engagement. This guide will walk you through the steps for setting up allowlisting on Meta.
Whitelisting must be done on a desktop computer, not on a mobile device. Also, before starting the whitelisting process, please make sure your Instagram account is correctly linked to a Facebook page using this checklist.”
Step 1: Log into your Facebook Business Settings.
Step 2: Select the Partner Permission: Click "add" under "Partner to assign assets to".
Step 3: Add Whalar's Partner Business ID: 861699537253133.
Step 4: Grant permission to your Facebook Page and toggle on Ads and Insights under “Assign Permissions” (refer to the image below).
Step 5: Grant Permission to your Instagram and toggle on Ads and Insights under “Assign Permissions” (refer to the image below).
Tip: Be sure to confirm you’ve granted access to both your Facebook Page and Instagram account before clicking “Save Changes.” Since Facebook and Instagram are linked, both are required for allowlisting, even if you're only running ads on Instagram.
Step 6: Ensure the confirmation shows that access has been granted to both your Facebook Page and Instagram account.
Confirmation of Whitelisting
Step 7: Done! You've granted us the access we need.