Once you have created an Instagram automation, you can add advanced configuration to make your automations more targeted and effective.
This includes:
Keyword triggers
Repeat rules
Connection links
Campaign automation
Trigger automations with keywords
Automations can be configured to run only when specific keywords are used.
You can apply filters such as:
Keyword in comment - A customer comments 'catering'. The automation sends a direct message with catering information.
Keyword in DM - Ask a customer to DM 'tickets' to receive a ticket link. A great secondary automation to use to direct customers through specific connection flows
This is particularly useful for running Instagram marketing campaigns.
Examples:
DM menu to receive your menu
Comment promos to receive a link to all your promotions
Comment or DM new to receive a introductory offer
Comment tickets to receive a ticket purchase link to your next event
Control how often automations run
You can configure rules to prevent automations from running too frequently for the same customer.
Options include:
Run once per customer
Run once every set number of days
Limit the maximum number of times it can run
Example configuration:
Run once every 7 days
Maximum 2 times per customer
This helps prevent customers from receiving repeated automated responses.
Linking Instagram users to customer profiles
Instagram automations become most powerful when they help convert social engagement into connected customers.
You can include a Brand Connection Link or Dynamic Connection Page (DCP) link in your automation message.
When customers click the link and share their details:
myne creates a customer profile
The Instagram interaction is linked to that profile
Future behaviour can be tracked
Each connection link automatically includes an Instagram identifier, allowing myne to match the Instagram user to the correct profile.
Once connected, you can:
Track visits and spend
Send future automated messages
Include them in campaigns and customer segments
Example campaign ideas
Instagram automations are often used for campaign engagement.
Here are a few examples.
Catering enquiries - Customers comment catering on a post and automatically receive catering information.
Ticket sales - Customers comment tickets and receive a direct ticket purchase link.
Promotions - Customers comment promos to receive your Dynamic Connection Page with promotions the customer can claim by sharing details
Customer connection campaigns - Customers who message your business receive a welcome message and a connection link to join your customer program.
Need help?
If you need help configuring advanced Instagram automations, contact us at:
