myne allows you to add parameters to the end of your connection links. These parameters help you understand how and where customers were captured, and allow you to segment or automate based on that source.
For example:
https://app.myne.network/m/820ef5?connection=catering
In this example, the parameter tells myne that the customer came from a catering connection source.
Why use URL parameters?
Adding parameters to your connection links allows you to:
Track where customers were captured (Instagram, catering, events, partners, etc.)
Measure which campaigns drive sign-ups
Create groups based on acquisition source
Trigger follow-up automations
Share links inside other automations and track engagement
This gives you visibility into how customers enter your ecosystem, not just what they do afterwards.
How to create a parameterised connection link
Log into myne
Go to Settings (cog) → Connection Flows
You will land on the Brand Configuration tab
Scroll to the bottom to find your Connection Link URL
Copy the URL
Once copied, add parameters to the end of the link using this structure:
?property=value
Examples:
?connection=catering?link=instagram?campaign=summerpromo
A full example would look like:
https://app.myne.network/m/820ef5?connection=catering
You can choose any property and value naming structure — just keep it consistent and meaningful.
You can now share this link anywhere:
Email or SMS campaigns
Automations
Social media
Partner communications
Paid ads
Printed QR codes
How metadata is captured and stored
When a customer checks in using a parameterised connection link:
The parameter is captured at the time of check-in
It is stored against the customer profile
It becomes available for segmentation and automation
To view this:
Go to a customer profile
Open the Activities tab
Locate the relevant Connection activity
Click Additional Data
You will see the query parameters used during that check-in.
This allows you to confirm exactly how the customer was acquired.
Using metadata to create a Customer Group
Once customers have checked in using parameterised links, you can create a group based on that metadata.
When creating a group:
Go to the Customers
On the left hand side menu click Create new group
In the group criteria, use the filter:
Connection Form Parameters
You will then see the structure:
[property] equals [value]
For example:
connection equals catering
This group will automatically include all customers who checked in using a link with:
?connection=catering
As more customers use that link, they will automatically be added to the group.
Using metadata in Automations
Once you’ve created a group from your parameter data, you can:
Trigger an automation when someone enters that group
Send targeted follow-up messages
Deliver specific promotions
Personalise Dynamic Connection Pages
Currently, parameters are best used by creating a group first, then using that group as an automation trigger. In future updates, parameters may also be available as direct automation triggers.
As discussed above in the article, you can also include parameterised links inside your automation actions when sending a message to track which customers convert from specific campaigns.
A quick tip is to head over to our QR code builder and generate the QR code from the link. You will then receive a short link and can reference it within your automation action message by using the @ when typing and finding it in links.
Best practice tips
Keep parameter names simple and consistent
Use lowercase and avoid spaces
Plan naming conventions before launching campaigns
Use separate parameters for different channels to compare performance
If you have any questions not covered here, contact the myne support team at hello@myne.network.