Running sequences from Outreach is a very common use case and Userled makes it easy to include personalised content experiences in your outreach campaigns.
Quick campaigns
If you are looking to send emails to one or a few contacts, the quickest option is to manually export assets from the Assets tab.
Personalise sequences at scale
Prerequisite: In order to automate using Userled assets in sequences with many contacts, you must first have exported the assets to your CRM. Follow our guide Exporting assets to your CRM for more information.
As your sales sequences target contacts in your CRM, we recommend generating assets based on contact lists already in your CRM and exporting the assets to those contacts.
Once your assets are synced against the contacts in your CRM, you can follow the guide below to learn how to use these in an Outreach sequence.
Custom Snippets for Outreach Sequences
After exporting your Userled assets to your CRM, you can include personalised landing pages in your Outreach sequences using custom snippets. These snippets allow you to control how the landing page appears in your emails.
Choose the format that best matches your communication style and campaign goals:
1. Image-Only Snippet
Displays only a thumbnail image that links to the landing page.
<a href="{{landing_page_url}}"><img src="{{landing_page_thumbnail}}" alt="Landing page preview" width="400" height="225"></a>Note: Variables
{{landing_page_url}}- URL of the landing page{{landing_page_thumbnail}}- URL of the thumbnail image
Best for: Visual emails where the image serves as the primary call-to-action.
2. Text-Only Snippet
Displays just a text hyperlink to the landing page.
<a href="{{landing_page_url}}">Click here to view your personalised page</a>Note: Variables
{{landing_page_url}}- URL of the landing page
Best for: Text-based emails or when images might be blocked by email clients.
3. Combined Text and Image Snippet
Displays both a text hyperlink and a thumbnail image below it.
<div> <a href="{{landing_page_url}}">{{PARTNER_NAME}} x {{COMPANY_NAME}}</a> <div style="margin-top: 10px;"> <a href="{{landing_page_url}}"><img src="{{landing_page_thumbnail}}" alt="Landing page preview" width="400" height="225"></a> </div> </div>Note: Variables
{{landing_page_url}}- URL of the landing page{{landing_page_thumbnail}}- URL of the thumbnail image{{PARTNER_NAME}}- Your company or product name{{COMPANY_NAME}}- The prospect's company name
Best for: Comprehensive emails that benefit from both text and visual elements.
Implementation Tips
Test Before Sending: Always send a test email to yourself before launching a sequence to ensure the snippets render correctly.
Customise Text: Modify the text portions (e.g., "Click here to view") to match your tone and call-to-action strategy.
Image Dimensions: The default dimensions (400x225) provide a good balance for most email clients, but you can adjust if needed.
Alternative Text: Always include descriptive alt text for accessibility and for cases when images don't load.
These snippets can be incorporated into any Outreach sequence template, allowing you to consistently deliver personalised content experiences to your prospects.
If you have any questions, we’re here to help! Please feel free to contact us at any time, either through our Slack Community or email your CS point of contact.