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Connect Twain to Instantly

Learn how to connect Twain to Instantly using the native integration: export your finalized campaign copy directly to an Instantly campaign, match your steps to custom variables, and launch.

Step 1: Choose or create a campaign in Instantly (optional)

  • You can export into an existing Instantly campaign, or let Twain create a new one during export (see Step 3).

  • If you create it yourself, you don't need to set up any email steps. Leave the campaign empty for now.

Step 2: Export from Twain

  • In Twain, open a campaign where the copy is finalized.

  • Click Export (or Export Leads), then choose Instantly. If it isn't listed directly, click More first.

  • If this is your first time connecting: you'll be prompted to enter your Instantly API key. Have it ready.

  • If you've already connected before, you'll go straight to campaign selection.

Step 3: Choose the campaign and check the variables

  • Pick an existing campaign under Existing, or switch to New campaign and enter a name to have Twain create it in Instantly.

  • Check the variable names for each step. Twain names them by channel, e.g. Email 1, Email 2, plus Subject 1 for the subject line.

  • Click Export Leads. This may take a moment.

Step 4: Finish the setup in Instantly

  • Open your campaign in Instantly.

  • If Twain created the campaign: the email steps and variables are already in place. Connect your sending accounts and check the schedule. New campaigns get a default Mon to Fri, 9:00 to 17:00 window, so make sure the timezone matches your audience.

  • If you exported into an existing campaign: for each step, click into it, click Variables and select the matching Twain variable (Email 1, Email 2, …). For the subject line, select Subject 1.

  • In both cases, add your signature. You can find all available variables in the variables panel.

Step 5: Preview and Launch

  • Click Preview and select a lead to see exactly how the messages will appear.

  • Repeat this for each step to confirm personalization is correct.

  • Once everything looks good, save and launch your campaign.

💡 Tips

  • Your API key only needs to be entered once. Twain saves it for future exports.

  • Instantly needs an email address for every lead. Leads without one are skipped.

  • Double-check variable mappings in the preview before launching.

  • Turn on Skip existing leads to avoid exporting leads that are already in the Instantly campaign.

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