Note: In the video, variables are called Step 1, Step 2. Twain now names them by channel (e.g. Connect_1, LinkedIn_2).
Step 1: Set Up in HeyReach
Twain can also create the lead list and campaign for you during export (see Step 3). If you want a personalized connection request, we recommend setting them up yourself as shown here:
In HeyReach, go to Start New Campaign and give it a name (e.g., "Twain and HeyReach Test"). Click Create.
Create an empty lead list — this is where Twain will push your leads. Give it a clear name (e.g., "Twain HR December").
Step 2: Export from Twain
In Twain, open a campaign that's ready to launch.
Click Export (or Export Leads), then choose HeyReach. If it isn't listed directly, click More first.
If this is your first time: you'll be prompted to enter your API key. Have it ready.
Step 3: Select Your Lead List and Export
Pick the lead list you created under Existing. Or switch to New campaign, enter a name (up to 50 characters) and choose your senders: Twain then creates the lead list and a draft campaign in HeyReach for you.
Check the variable names. Twain names them by channel, e.g. Connect 1, LinkedIn 2. In HeyReach they appear with an underscore:
Connect_1,LinkedIn_2.Click Export Leads.
Step 4: Add Leads to Your Campaign
If you set up the campaign yourself:
Open the campaign you created and select your lead list.
Click Continue and select your sender account.
Step 5: Build the Sequence
Click Add Action and select Send Connection Request. Choose Connect_1 as the variable for the connection note.
Add a fallback message — this is required in HeyReach whenever you use custom variables. Save.
Add another action: Send Message. Choose LinkedIn_2 as the variable, add a fallback, and save.
Continue adding steps as needed to match your Twain campaign.
If Twain created the campaign for you
The campaign is saved as a draft, with a connection request followed by one message per Twain step. Before you start it:
Open Send connection request. The note is a generic default ("Hi there, I'd love to connect!"). Replace it with your Twain connection note: click Add variables and select Connect_1.
Check the messages after the connection request. Each Twain step is added as a message, including connection notes. Delete any message you don't want to send.
Review the fallback messages ("Thanks for connecting!") and adjust the delays if needed.
💡 Tips
Your API key only needs to be entered once. Twain saves it for future exports.
HeyReach always requires a fallback message when using custom variables — don't skip this.
The lead list and campaign are separate in HeyReach. Create both yourself, or let Twain create them during export.
HeyReach needs a LinkedIn profile URL for every lead.
FAQs
How can I efficiently get leads from Sales Navigator into Twain if I use HeyReach?
The most efficient workflow is: export leads from HeyReach, import them into Twain, then export back to HeyReach. This keeps lead data consistent across both platforms.
I've already exported leads to HeyReach — can I delete the campaign in Twain without affecting HeyReach?
Yes. Once leads are exported and live in HeyReach, deleting the Twain campaign won't affect anything in HeyReach. That said, if you delete the campaign and later want to make changes, you'll need to pay again. If you keep the campaign and only edit messages, you won't be charged again.