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Connect Twain to La Growth Machine

Learn how to connect Twain to La Growth Machine using the native integration — export enriched leads to an LGM audience, map custom attributes, and build your campaign using Twain's copy as variables.

Step 1: Create an Audience in La Growth Machine

  • In La Growth Machine, create a new audience and give it a name (e.g., "Twain and LGM").

  • You'll use this audience to receive the leads you export from Twain.

Step 2: Export from Twain

  • In Twain, open a campaign with enriched leads that are ready to export.

  • Click Export Leads and select La Growth Machine.

  • If this is your first time: you'll be prompted to enter your API key. Have it ready.

Step 3: Select Your Audience and Export

  • Select the audience you just created.

  • If your campaign is LinkedIn-only, there's no need to push a subject line.

  • Click Export Leads.

Step 4: Verify Leads in La Growth Machine

  • Back in La Growth Machine, open your audience — your leads will appear there with custom attributes mapped from Twain.

  • Review the custom attributes to confirm everything mapped correctly.

Step 5: Create a Campaign

  • In La Growth Machine, create a new campaign. You'll have a range of campaign templates to choose from.

  • Pick a template that matches the number of steps in your Twain campaign. If you have two steps, keep it simple.

  • Your audience will be automatically allocated to the campaign.

Step 6: Add Your Copy Using Variables

  • Click into the content for each campaign step.

  • Use the Variables panel to insert the custom attributes pushed from Twain (e.g., "Custom Attribute 1" for your first step's copy).

  • Save each step when done.

💡 Tips

  • Your API key only needs to be entered once — Twain saves it for future exports.

  • The number of campaign steps in La Growth Machine should match the number of steps in your Twain campaign.

  • Use the custom attributes panel in La Growth Machine to double-check how your Twain variables have been mapped before launching.

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