Roles and Accounts are closely linked together but play different parts in your managing company set up. Here are some in depth explanation:

Roles (what) (ex: director, admin, security guard, concierge, etc) are the different positions that people occupy in your management company. Each and every job require different functionalities and are assigned to different projects - these can be edited in the roles section, to better serve their purpose.
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Accounts (who) are the actual people that occupy these roles or positions.
For example, John Doe (account) occupies the position of Building Administrator (roles)

PRO TIP: Create the Roles before, then link them to the Accounts you are creating