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My Product Is Not Appearing Online

If buyers cannot find or purchase your listing, the cause is almost always visible in the vendor dashboard under Products.

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Written by The Oblist

Sign in at https://pro.oblist.com → Products (/dashboard/products).


1. Start with the status filter (most important)

Use the pills at the top of Products to see where the listing sits:

Filter on Products

Internal status

What it means for visibility

Approved

APPROVED

The piece has passed curation and is in the live pipeline on the platform side. If it still looks wrong on the public site, skip to sync delay / stock below.

Pending

PENDING

Submitted and waiting for the curation team—not buyer-visible yet.

Need Review

NEEDS_CHANGES

Not the same as first-time Pending. The team may need your correction, or new critical changes on an already-approved piece may be waiting for review. For a previously live piece, the old approved version can remain available while the new changes wait.

Draft

DRAFT

Not in the review queue for publication—work in progress or imported items you have not finished / submitted.

Rejected

REJECTED

Not accepted as submitted; use any feedback you received and contact the team in the Vendor Dashboard chat if the reason is unclear.

Tip: the UI label Need Review maps to changes requested (NEEDS_CHANGES). First-time submissions waiting on the team are under Pending (PENDING).


2. You never clicked Send for review

  • New manual products: use Send for review when the form is complete. Save as draft alone keeps the product in Draft.

  • Editing a draft: you still need Send for review when you are ready for the queue.

  • Imported / linked catalog items often arrive as Draft until you complete required fields and submit.


3. Incomplete or weak listing data (stuck in review or bounced)

The team may hold or return a product if mandatory information is missing or below bar (photos, dimensions, description, category, etc.). Open the product from Products, read any feedback or status hints on the edit screen, fix the fields, then save and use Send for review again if you are in Draft or Need Review.


4. Holiday Mode (Pause)

If Holiday Mode is active with Pause, the Products page shows a banner that your products are set to DRAFT on Shopify and cannot be ordered until the end date (or until you end the mode early). That can look like “not online” even when your dashboard status is otherwise fine. See Account → Holiday Mode.


5. Approved but looks “off” on the site

Stock and sold-out behaviour

If the listing is Approved but shows as sold out or unavailable, check inventory (fixed stock vs made-to-order, quantities, Allow purchase when out of stock). See the dedicated article on sold-out behaviour in your help center.

Operational vs critical edits

Operational fields such as stock, variants and market pricing can synchronize without a new review when changed alone. Critical edits—title, description, main images/video, category, condition, and base price while Shopify price auto-sync is active—send the new version of an Approved listing to Need Review. The previously approved version can remain live until curation signs off. See From product edit to live: review, publication and sync.


6. When to contact The Oblist

Open Vendor Dashboard chat and include:

  • Product name and internal / edit URL if you have it

  • What you see under Approved / Pending / Need Review / Draft

  • Roughly when you submitted or last saved

If a product has stayed Pending much longer than you were told to expect for your onboarding wave, ask for a queue check rather than waiting indefinitely.

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