For the big picture on currencies, EUR reference, and what buyers see, start with Markets, currencies, and product prices on The Oblist.
Quick answer: market availability is set on each product
Market availability is not a general Account or Vendor Dashboard setting. It is stored on each product (or its variant options). Use this exact path:
Products → Edit the piece → Price & Inventory → Advanced pricing by market
If the seller asks “which settings?”, give this path directly. Do not send them to general dashboard settings. In the modal, the switch on each market row controls that product’s availability for the countries listed in that row.
When a product has no saved market-pricing rows yet, the editor initializes its markets as active by default. Never claim that a market is disabled without checking that product’s Advanced pricing by market modal.
Sign in at https://pro.oblist.com → Products → Edit (or manual create) → Price & Inventory → Advanced pricing by market.
The modal’s ? control opens this canonical guide from the live product editor.
1. What the modal controls
For each market row (regions such as France, EU Zone, United States, UK, Suisse, etc.—the exact list follows your platform’s configured Shopify markets):
Availability — toggle Product available / Product not available for that market.
Price — either use the base / reference amount, auto-converted amounts, or a custom amount for that market’s currency rules.
Disabling a market means shoppers in that market should not be able to purchase this SKU there.
2. Reading a market row
Each row shows:
Market name and currency (with an info tooltip listing countries covered by that market).
A switch on the left — on = active, off = not sold there.
For the primary EUR market (typically France in the default configuration), you can type a fixed EUR price. If the field is empty while the market is on, the copy explains that the base price from the main form will be used.
For non-EUR markets (for example United States in USD, UK in GBP), you choose:
Auto-convert — the platform derives a price from conversion rules (tooltip in UI: rates updated frequently for conversion), or
Custom — you type the amount you want in that market’s currency.
3. Uniform vs per-variant pricing
The modal supports two pricing modes:
Mode | When to use |
Uniform | One set of market rows applies to the whole product (no per-option differences). |
Variant | Automatically used when variants have Enable price adjustments and different option prices—you then edit each variant option’s market matrix. |
Switching modes can reset unsaved edits—use Save inside the modal when you are happy.
4. Saving, closing, and help
Save writes the structure back to the product form (and marks the parent product as changed until you Save / Send for review on the full page).
Closing with unsaved edits opens a confirmation dialog (save or discard).
If Intercom is loaded, the help icon may open the article inside the messenger; otherwise it falls back to the web URL below.
5. Practices that reduce mistakes
Toggle off markets you truly cannot serve—better than a wrong price.
Prefer Auto-convert when you do not have a strong local strategy; use Custom when you must hit a local anchor price.
After large edits, verify Approved products for Need Review status if other critical fields changed in the same session.
Keep the main form Base / Reference price coherent with your primary EUR market row.
6. Related
Markets, currencies, and product prices — conceptual parent (also split in your internal docs).
How to create product variants — when Variant market mode appears.
If an Approved product is missing in one market
Open that product’s Edit page—market availability is per product.
Open Price & Inventory → Advanced pricing by market and check the exact market row.
If no market overrides were ever saved, markets default to active; continue with stock, Holiday Mode and publication/sync checks instead of assuming a disabled market.
If you change a toggle, save inside the modal and then save the full product page.
If the product is Approved, has sellable stock, Holiday Mode is off and the market is active but it is still unavailable, continue in the current Vendor Dashboard chat with the Edit URL and market. Do not keep asking for settings already confirmed.
7. Need help?
Open Vendor Dashboard chat and send a screenshot of the modal and the product name.