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Understanding your performance

Your Oblist Ads dashboard shows what featuring brings you. All figures are real, pulled from actual activity — never estimates.

Written by The Oblist

What you can see

  • Clicks — how many times shoppers clicked your featured pieces in search.

  • Impressions — how many times your featured pieces were shown.

  • CTR (click-through rate) — clicks ÷ impressions.

  • Attributed sales — sales of your featured pieces while they were featured.

You can switch the chart between clicks and impressions, and view it by week or by month, with dated labels.

Good to know about the numbers

  • It’s an overall view. Clicks and impressions are shown for all your featured pieces together, not piece by piece.

  • Figures update daily. Click and impression data is consolidated with about a one-day delay (you’ll typically see a given day from the next day). Sales are fresher.

  • Cumulative. Totals add up over time (day 1 + day 2 + …) rather than resetting.

  • “Stats will appear here soon.” If there’s no data yet, you’ll see this message instead of empty figures — it just means nothing has been recorded yet.

Why some pieces show few clicks

Click data covers the most-clicked pieces in search. Very long-tail pieces, or pieces with little search traffic, may show few or no clicks even while featured. That’s expected and honest — it doesn’t mean featuring isn’t working; those pieces can still gain visibility in collections.

No “average position”

We don’t show an average ranking position, because exact positions aren’t reliably measurable. Featuring improves visibility; it doesn’t guarantee a fixed position.

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