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Understanding your performance

Your Oblist Ads dashboard shows what featuring brings you. All figures are real, pulled from actual activity — never estimates.

Written by The Oblist

What you can see

  • Clicks — how many times shoppers clicked your featured pieces in search.

  • Impressions — how many times your featured pieces were shown.

  • CTR (click-through rate) — clicks ÷ impressions.

  • Attributed sales — sales of your featured pieces while they were featured.

You can switch the chart between clicks and impressions, and view it by week or by month, with dated labels.
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Good to know about the numbers

  • It’s an overall view. Clicks and impressions are shown for all your featured pieces together, not piece by piece.

  • Figures update daily. Click and impression data is consolidated with about a one-day delay (you’ll typically see a given day from the next day). Sales are fresher.

  • Cumulative. Totals add up over time (day 1 + day 2 + …) rather than resetting.

  • “Stats will appear here soon.” If there’s no data yet, you’ll see this message instead of empty figures — it just means nothing has been recorded yet.

Why some pieces show few clicks

Click data covers the most-clicked pieces in search. Very long-tail pieces, or pieces with little search traffic, may show few or no clicks even while featured. That’s expected and honest — it doesn’t mean featuring isn’t working; those pieces can still gain visibility in collections.
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No “average position”

We don’t show an average ranking position, because exact positions aren’t reliably measurable. Featuring improves visibility; it doesn’t guarantee a fixed position.

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