Introduction
Linkedin does not require the Civilitée at the registration, it is thus a data which is not possible to automate. But thanks to 3 hacks, you will be able to find the Civilitée of a profile, and thus, address a more personalized message by adding the variable "Mr" or "Mrs".
The manual solution: Using Waalaxy
We will export a list of prospects from a search directly into Waalaxy and use tags to separate men from women.
➡️ Tags on Waalaxy.
Tags
Once in the list, we need to scroll through the profiles and, based on the photo and name, assign a tag to them. Let's say we first try to separate the men.
(If the photos do not appear in your list, go to the settings page and activate the option).
Select each profile that appears to be a man on the campaign page.
Once you've made your selection, tag them all as men.
Then filter by 'tag'; 'exclude: male'.
Select all the results and tag them "woman".
You now have a list of prospects with identified men and identified women.
Write your message templates dedicated to men, and women
In the "campaign" tab, click on the "Message templates" tab, and
Write your message dedicated to Men, and write the title, for example "Message #1 - Men", do the same for Women.
Launch your campaigns Mr and Mrs
Click on "Campaign" and "Create a campaign".
Choose the sequence you want, for example the "Message" sequence.
In "Add prospects", click on your list of prospects and filter by the "Men" tag. You will get a list of all the men in that list.
In "Message", use the previously created message template, "Message #1 - Men".
Launch your campaign. 🚀
Do the same thing for women. You will have two campaigns running with messages dedicated to Men, and messages dedicated to Women.
And.. That's it! 😊
Automated solutions to retrieve the gender
With Dropcontact
Export your prospect list to a CSV file
To enrich the civility on your prospect list, you must first export it to a CSV file to put it in Dropcontact.
Once you have the CSV file in your email, download it.
Treatment by Dropcontact
Register with Dropcontact, or start the free trial.
Click on “Submit a file” from the Dropcontact homepage.
Dropcontact will enhance your file, you can then download it by clicking on the download icon below.
Retrieve and open the file from Dropcontact. You will find your list, enriched with the civility.
Separate Men and Women in the processed file
You will have to create two different CSV files from the Dropcontact enriched file: one dedicated to Men, and the other dedicated to Women.
Create a new sheet “Men”.
Copy the rows from the “Men” sheet and paste them into the new “Men” sheet.
Do the same for the Women.
You will have two separate files, one dedicated to Men, and one dedicated to Women.
Re-import these files into Waalaxy
You will only have to create two lists on Waalaxy: “Men” and “Women” and, import each of the CSV files into the right list of prospects.
⚠️ You will first need to delete the prospect list you originally exported. Waaalxy handles duplicates, the tool will not allow you to import both CSV files if you do not delete the leads initially.
You can then tag the prospects (male and female tags) and launch two campaigns simultaneously. (see tutorial in the first part of this article)
With GenderAPI.com
Firstly, I recommend you check out their FAQ first to understand exactly how they work. 😊
We start from the CSV file exported from Waalaxy.
Register on GenderAPI.com.
Click on “CSV upload”.
Import your file.
Choose the fields that GenderAPI will use to determine gender. Here we will take the First Name and Country.
🤔 We strongly recommend that you put the Country. This is because it will significantly improve their ability to determine the gender of the person concerned. For example: ‘Andrea’ is a male name in Italy, but a female name in Germany and a mixed name in the USA. In such a case, GenderAPI.com will indicate a precision value in the result of the request.
Validate, then upload the enriched file.
You will have a “Gender” column in the file.
From there, it will be the same system as with Dropcontact, you can copy the “male” rows and put them in a new “male” sheet; do the same for the females.
You will only have to import the two separate CSV files into Waalaxy to make two different campaigns: one campaign with a message dedicated to Men, and one campaign with a message dedicated to Women.
That’s it. 👌