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Wander Sites FAQs

FAQ for Property Managers

Updated over 2 months ago

General Questions

Q1. What is Wander Sites?

  • Wander Sites is a direct-booking website solution designed specifically for property managers. It combines premium design, mobile-first performance, and AI-powered optimization so you can launch a professional, conversion-focused website with just one click.

Q2. Why do I need my own booking site if I already list on Airbnb or VRBO?

  • OTAs (Online Travel Agencies) take high commissions and limit your control over guest relationships. With Wander Sites, you can reduce OTA dependence, improve margins, and build lasting loyalty by owning your brand and guest database.

  • And a well-designed direct booking site leads to more bookings.

    • 94% of first impressions are design-driven.

    • Guests decide in 0.05 seconds if your brand is trustworthy.

    • 75% of credibility comes from professional web design.

    • Sites with strong UX can convert up to 400% better than poorly designed ones.

Q3. How does Wander Sites help me compete with larger hospitality brands?

  • The same luxury-level design and conversion-tested elements used on Wander.com power your site—giving you credibility and guest trust from the first click. This puts you on the same playing field as top hospitality companies.

Q4. Does this replace my PMS?

  • No. We're your high‑converting front end. Your PMS remains the source of truth for operations and connects automatically and seamlessly with Wander in only minutes.

Q5. What PMS do you integrate with?

  • We integrate with all the major property management software companies, like Guesty, Hostaway, Lodgify, Escapia, Streamline, and more. Setup and integration takes only a few minutes and requires only 1 or 2 pieces of information from you to complete. If you’re not seeing your PMS in our list, let us know.

Q6. What payments are supported?

  • We support all major credit cards for booking payments. Transactions are processed securely through Wander Payments, ensuring best-in-class, PCI-compliant security for you and your guests.

Q7. How does account creation work?

  • Account creation takes only minutes. Simply connect your PMS, and we handle the initial setup by importing all your listings, photos, descriptions, and rates.No manual work is required. Moving forward, your availability and pricing will sync automatically to ensure accuracy. Additionally, any new properties you add to your PMS will be automatically detected and added to your site.

Q8. What about taxes and fees?

  • Taxes and fees are automatically calculated and included in the booking process for your guest so you don’t have to do anything extra on your end. Whatever settings you have configured in your PMS are exactly what will be applied to bookings on your Wander Site, ensuring your pricing is consistent and automatic.

Q9. If we decide to run ads in the future, will we need to run that by you?

  • This is an upcoming feature! We are currently building the tools and integrations necessary for you to run and track your own ad campaigns. Once released, you will have the autonomy to market your site however you prefer.

Q10. Can I connect my Wander Sites to Google Analytics?

  • Google Analytics support is an upcoming feature that will be integrated into Wander Sites.

Q11: What would happen to the site if Wander were to go out of business?

  • Wander is fully backed by the largest venture capital firms in the world with a stable revenue stream and a profitable business model. However, in the unlikely event of closure, your operations are secure because you maintain full ownership and control of all critical assets: your guest database, bookings, and property data are all managed through and synced in real-time with your PMS. You would retain all data and simply need to connect your PMS to an alternative front-end website provider—though it will likely never achieve the design quality and conversion performance of Wander Sites.


Design & Performance

Q1. Why does website design matter for bookings?

  • 94% of first impressions are design-driven.

  • Guests decide in 0.05 seconds if your brand is trustworthy.

  • 75% of credibility comes from professional web design.

  • Sites with strong UX can convert up to 400% beer than poorly designed ones.

Q2. How fast are Wander Sites?

  • Wander Sites are built mobile-first and optimized for Core Web Vitals. Faster load times translate directly into higher conversions: even a 0. 1 second improvement can increase bookings by 10%.

Q3. What makes Wander Sites mobile-friendly?

  • Over 50% of travel bookings happen on mobile. Wander Sites are responsive, speed-tuned, and designed to deliver a seamless mobile booking flow.

Q4. Can I customize the look and feel of my Wander Site?

  • Yes. Your Wander Site gives you control over your content and branding, allowing you to design and launch custom pages for unique offerings, local guides, or any content you choose. For our initial partners, the Wander team is available to assist with custom design work. In the future, we will provide intuitive guides and demos so you can easily create and implement advanced custom pages yourself, with dedicated support always available from our team.

Q5. How can we ensure we keep our brand identity and don't look like a white-labeled version of other sites?

  • Your Wander Site is designed with total brand autonomy in mind. All site pages, content, and the overall guest experience are fully customizable to reflect your unique brand identity. The only element that remains standard is the high-converting booking engine, which is intentionally optimized for maximum conversion and designed to be the fastest path to booking for your guests.


Features & Functionality

Q1. How does Wander Sites sync with my property management system (PMS)?

  • Your listings, photos, rates, and calendars are automatically pulled from your PMS with ongoing sync for your pricing and availability. No manual work is required.

Q2. What is the AI Site Optimizer?

  • This built-in “grader” audits your site for fee visibility, cancellation clarity, photo quality, design, and speed. It doesn’t just identify issues—it suggests fixes and shows the projected conversion lift.

Q3. How does Wander Sites help with SEO and discoverability?

  • Wander Sites use vacation-rental–specific SEO architecture, including schema, internal linking, and sitemaps, making your properties eligible for rich Google search results and organic traffic growth.

Q4. How is SEO managed with Wander Sites, and what is the required lift from the Property Manager?

  • Wander manages the entire On-Page SEO process with zero required lift from the Property Manager. Our system features continuous, automated optimization through:

    • AI-Driven Content: Automated property pages and structured data optimized for search visibility.

    • Technical Performance: Built-in technical excellence, including lightning-fast speed and proper search engine structure.

    • Conversion Focus: Optimization designed to improve visitor engagement, increase pages visited, and boost conversion rates—all key factors for higher ranking.

  • The only independent activity is Off-Page SEO (building external links).

Q5. Can I re-market to guests who book through my Wander Site?

  • Yes. Wander Sites capture guest data through accounts and emails —letting you run loyalty programs, price-drop alerts, and re-marketing campaigns to encourage repeat bookings.


Business Benefits

Q1. How does Wander Sites increase my revenue?

  • Eliminates OTA commissions.

  • Improves conversion with luxury-level UX.

  • Speeds up load times to capture more bookings.

  • Builds guest loyalty for repeat stays.

Q2. What’s the cost to get started?

  • There are no upfront costs. You can build and preview your Wander Sites for free, with growth-based pricing as you launch and scale.


Competitive Positioning

Q1. How is Wander Sites different from DIY website builders or templates?

Factor

DIY / Templates

Wander Sites

Design Quality

Generic, outdated

Luxury-grade, Wander-tested

Conversion Rates

Minimal optimization

Data-backed,

conversion-engineered

Mobile Experience

Inconsistent

Fully responsive, speed-optimized

Brand Credibility

Low

Instantly premium & trustworthy

Research &

Support

None

Backed by Wander’s expertise

OTA Dependence

Remains high

Reduces OTA reliance

Q2. How long does it take to launch a Wander Site?

  • You can launch instantly—your site is generated in one click once connected with your PMS.


Property Management

Q1. Does Wander Sites support managers with a single property, or only those with multiple homes?

  • Both. Wander Sites is a solution built to scale with your business. We support managers of all sizes—from those focused on a single property to established operators managing large, diverse portfolios. The key requirement is having a compatible Property Management System (PMS) in place, which allows us to instantly and seamlessly connect your listings and management data to Wander Sites.

Q2. Can Wander Sites support property managers with highly diverse inventory (e.g., individual condos, cabins, single-family homes)?

  • Yes. We are fully equipped to work with Property Managers handling diverse inventory, provided they use a compatible PMS (especially one of our existing integrations). Because our platform is designed for seamless, unit-by-unit listing management, utilizing Wander Sites offers a superior and highly optimized solution for presenting and booking each unique property.

Q3. Can a Glamping or Camping business utilize Wander Sites?

  • Yes, absolutely. Wander Sites is a flexible solution designed to handle unique accommodations. If your business uses a compatible Property Management System (PMS), our platform can seamlessly integrate to create a high-converting direct booking site that showcases your unique glamping tents, cabins, or camping spots.

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