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What is Wander Listed?

An overview of the Wander Listed marketplace, covering its luxury positioning, performance statistics, and how property managers benefit from Wander's high-value audience and concierge support.

Updated over 2 months ago

Wander Listed (formerly known as "Wander Branded") is a curated luxury vacation rental marketplace designed to feature only the top 5% of properties globally. It offers owners and property managers a premium alternative to mass-market platforms by focusing on high-quality curation, high-intent traffic, and comprehensive guest support.


The Core Concept

Wander Listed operates as a curated marketplace. While you maintain physical control of the home and local operations, Wander handles the high-touch digital experience. This allows you to transform your home into a Wander-approved property while keeping your management team in place.

How It Works

  • PMS Integration: Properties sync inventory via supported systems, including Guesty, Hostaway, Lodgify, Streamline, and Track.

  • Merchant of Record: Wander handles all financial transactions, including secure payment processing and fraud prevention.

  • Fee Structure: Wander collects a 12% host commission (and a 13% guest platform fee) on every booking driven through our channels.

  • Operational Balance: You remain responsible for cleaning and maintenance, while Wander drives demand and manages the guest relationship for all Wander-sourced bookings.

Why Choose Wander Listed?

Wander Listed challenges the "race to the bottom" seen on mass-market OTAs. By positioning your home within a curated luxury category, you differentiate your property from the millions of standard listings on other sites.

Key Advantages

  • High-Value Audience: Access over 550,000 monthly visitors seeking luxury experiences.

  • Reduced Overhead: Benefit from 24/7 concierge support and comprehensive insurance options, removing the burden of guest communication.

  • Professional Tools: Gain access to the WanderOS dashboard to track performance, view professional marketing content, and manage your listing.

  • Influencer Flywheel: Listed properties join an exclusive network that attracts top-tier influencers and celebrities, amplifying your home’s exposure.

Performance & Scale

As of late 2025, Wander Listed has demonstrated significant earning potential for premium properties:

Metric

Average Value

Booking Value

$4,640

Nightly Rate

$1,057

Stay Length

4.05 Nights

Annual Revenue (6+ months on platform)

~$39,326

Top Performer Revenue

$100K – $435K+

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