Using WebCargo’s Analytics tool, you can view detailed information and visual graphs showing user activity, quotes created, rates used for quoting, carriers used to quote with, and finally the number of eBookings made from the platform.
Important: This feature is available for Enterprise pack types only. If you have an Enterprise pack and do not have this tool but are interested in having it, please reach out to us.
Keep reading this article to find out more.
To navigate to the analytics tab, click on the Tools menu, then the Statistics sub-tab and select Analytics from the drop-down menu.
From here, you will find 5 different ways to view your analytics: by User, by Quotes, by Rates, by Carriers, and by Bookings.
Click on any of the below links to jump to a specific section:
How to view analytics for users
Within the User section, you can view user activity such as how many times a user has logged in to their WebCargo account, and when they last logged in.
On the left-hand side, you can choose to view a graph by Unique logins (how many times a specific user has logged in) or as Last logins (or when the user was last seen).
You can also choose the Type of graph to view the results, as either a Column or a Bar.
If you are a multinational account holder and have multiple countries activated, you can choose to view statistics for a specific Region, Country, and Branch.
By default, you’ll view statistics for All countries available within your account. The options shown are fixed and cannot be changed.
Finally, you can choose the range for either Unique logins, or for Last logins.
For Unique logins, you can choose the date range, which will show you the complete number of logins for the specified range.
For Last login, you can choose the date range as 30 Days, 60 Days, or 90 Days. You will also be able to see the individual user's email in the results, as well as the last date they logged in.
Every time you change the parameters to search, make sure to click on Run Statistics to gather the correct results.
Once the results have loaded, you’ll be able to view the graph, as well as the user information underneath. The specified date range and parameters for the graph will show at the top.
You can choose to download the image of the graph by clicking on the 3 horizontal lines. Clicking on any of them will trigger the download, which will be downloaded to your computer.
If you click on the Download Excel button, an Excel file will download showing you the information for the specific parameters.
How to view analytics for quotations
Within the quotes section, you can view analytical graphs based on the quotation activity within your account. Select a filter from the drop-down menu in order to organize by Win and loss rate, reasons for quote rejection, quote by status and quotes per product type, amongst other options.
Depending on how you’ve chosen to organize your results, different sections and parameters will appear. These can vary, with some allowing you to add more options to narrow down your searches, such as being able to specify by origin airport and destination airport.
In the same way, shown above, you can download an image of the graph, or download an Excel with the information inside.
How to view rate Analytics
Within the Rates section, you can view information on the Types of rates used to quote with (e.g. Spot, Market or Promo) or Buying rate trend changes.
How to view analytics per carrier
Within the Carriers section, you can see a breakdown of quotations made per airline. In the same way, shown above, you can also add filters to see different data, such as the response rate from each airline, Adhoc request responses, and carrier response time for quoting.
How to view analytics for eBookings
Finally, within the Bookings section, you’ll see analytics for bookings created within the platform using dynamic rates. Find out in this article how to compare rates, find live capacity and make bookings directly from your WebCargo account.
Select to view your booking information per country and airline, by top trade lanes, Bookings per country (only), or Bookings per day.
Depending on the parameters specified, the information will be shown within the graph. In the same way, shown earlier, you can choose to download the image of the graph, or as an Excel file with the data.
If you have any other questions about the Analytics tool on WebCargo, please don’t hesitate to reach out to us.
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