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Automation templates

Here you will find an overview of the automation templates you will find in the automation module

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Automation templates

In WebCRM's automation module, you will find a number of automation templates that you can just activate, so you won't have to build them from scratch yourself.

Below you can see what the different automations do and the different trigger types (Entity event, Manual trigger, Entity time, and Schedule).

Be aware, that you probably have to make a few adjustments for them to fit your WebCRM and processes. Look for this red box below each automation to see.


If the responsible in an activity has been changes - send email to new responsible

Trigger type: Entity event

This automation sends an email, if the responsible user of an activity is changed.

The email is sent to the new responsible user to notify them about their new task.

The email looks like this and includes the name of the company the activity is linked to, the contact with contact information, the subject, action, and deadline of the activity, and then a link to the activity itself to be opened in WebCRM:

What to be aware of: The email reminder is sent from the user who was responsible for the activity, so in order to send this email, that user must have set up their email integration and be able to send emails from WebCRM in general.


Create activity when opportunity is lost

Trigger type: Entity event

Once you lose an opportunity and move it to the Lost stage, this automation will automatically create a task for the user to follow up.

The task is set to 30 days after the opportunity is lost, with the action Follow up (this can of course be changed, if you like to).

Information from the opportunity will be added to the activity log, where you will be able to see (if registered) the reason for losing, the competitor, and a link to the opportunity itself.

What to be aware of: The action in step 3 is set to Follow up. This only works, if you have that action in your WebCRM as well. If not, go change this to the action from your system you would like to use.


E-mail reminder when opportunity is due

Trigger type: Entity time

This automation will email the Sales responsible on the opportunity, if the due date is reached and the opportunity has not been marked either Won or Lost.

The email looks like this and includes the name of the customer the opportunity is linked to, the contact with contact information, the opportunity number, and then a link to the opportunity itself to be opened in WebCRM:

Remember to fill in the sender email in the last step before activating!

What to be aware of: Fill in the sender email in step 3.


Scheduled export - Monthly sales reports by mail

Trigger type: Schedule

When activating this automation, you, you can send one (or more) reports once a month to the admins and managers in your WebCRM.

You can read more about how to build this yourself as well in this article.

The automation is set up to send once a month on the first day of the month at 10 am. This you can edit yourself in the first step Schedule trigger.

In order to activate this, you have to have your report built already and then chose to send it in the Export report step

Also, remember to fill in the sender email in the last step before activating!

What to be aware of: Choose your own report(s) in step 2, check whether the access levels correspond to the ones you have in your WebCRM in step 3, and fill in the sender email in step 4.


Maintain data integrity: Identify inactive organisations

Trigger type: Schedule

You can use this automation to help you keep your data clean and up to date, or as a reminder to contact your inactive customers.

Once a month (on the 1st) this automation is triggered, and it will then find organisations that have had no updates and no related activity (so no sales opportunities, no activities, support tickets etc.) for 1 year and then create an activities for the users responsible for these organisations. They can then decide whether to delete the organisation from WebCRM or follow up.

If you want to change the frequency so that the automation runs more or less often, this can be done in the first step, Schedule trigger.

What to be aware of: The action for the activity created in step 3 is set to Other. This only works, if you have that action in your WebCRM as well. If not, go change this to the action from your system you would like to use.


Create opportunity directly from activity and notify sales responsible

Trigger type: Manual Trigger

This automation enables users outside the sales team to kickstart the sales process with just a click of a button.

It will then create a new opportunity from an activity, where the user also has the option to write a small note to sales regarding why this opportunity was created, that will be added to the log.

The opportunity will be created at pipeline level 1 Qualified and the Sales Responsible is set to the Organisation Responsible.

It is particularly useful for SDR's that have call activities, and this way they can easily create an opportunity and hand over to Sales.

What to be aware of: You need to make sure the pipeline level in step 2 corresponds to your own first pipeline level. If yours is not called "1 Qualified", make sure to choose the one, you want the opportunity to be created in.

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