Why it matters
Message variables let you automatically include personalized details like contact names, company names, or other custom fields in your messages. This improves engagement, professionalism, and efficiency—especially when sending messages at scale through campaigns.
Key Concepts
Message Variable: A placeholder that automatically fills in specific contact information (e.g., Contact Name, Company Name) when a message is sent.
Message Editor: The text box used to compose messages in a conversation or campaign.
Personalization: The process of tailoring your messages using contact-specific details for better communication.
Step-by-Step: Use Message Variables in the Editor
Go to your Omnichannel Inbox.
Click this link to open it directly.
Select a conversation.
Choose the conversation where you want to insert message variables.
Tip: You can also use variables when creating campaigns to send personalized messages to multiple contacts at once.
Click the Variable icon.
In the message editor, click the Variable icon to open a list of available variables.
Select your variables.
Choose the variables you want to include in your message—for example:
Contact Name
Company Name
Custom variables created for your organization
Compose your message.
The selected variables will appear in your message as placeholders (e.g.,
{ContactName}).Send your message.
When you click Send, Whippy automatically replaces each variable with the correct contact data, sending a fully personalized message.
Tips and Best Practices
Use message variables to personalize messages in both Inbox conversations and campaigns.
Double-check that all variables have corresponding data before sending; empty fields may appear as blanks in your message.
Combine variables with templates for fast, consistent personalization.
Keep personalization relevant—avoid overusing variables in short messages.
Troubleshooting
Issue | Possible Cause | Fix |
Variable not replaced | Missing contact data | Ensure the variable field exists and contains data. |
Variable text visible in message | Formatting issue | Reinsert the variable using the Variable icon. |
Variable list empty | Channel or campaign restrictions | Confirm you’re in a supported editor (Inbox or Campaigns). |
Related Guides
Sending Messages from the Inbox
Creating and Managing Campaigns
Using Templates in Whippy
Navigating the Omnichannel Inbox