Why it matters
Campaign Analytics Filtering helps you understand specific behaviours within your completed campaigns. By applying filters to contact-level data, you can identify patterns, segment your audience, and make informed decisions about follow-up messaging, list hygiene, or future targeting strategies.
Key Concepts
Analytics filters: Tools that refine campaign results based on custom conditions.
Advanced filter: A filtering mode that allows detailed logic using resources, properties, operators, and values.
Resource: The dataset you are filtering, such as contacts, campaign contacts, or contact messages.
Logical operator (AND/OR): Determines how multiple conditions work together to narrow or broaden your results.
Step-by-Step: Apply Advanced Filters in Campaign Analytics
Go to Campaigns.
Navigate to the Campaigns page to access all completed and ongoing campaigns.
Select a completed campaign.
Find the completed campaign you want to analyse and click View details to open the full analytics page.
Click Add filter.
In the analytics view, select Add filter to begin applying filtering rules.
Select Advanced filter.
Choose Advanced filter for more detailed and customisable filtering options.
Configure the advanced filter.
Begin setting up your filter based on the data you want to analyse.
Select a resource.
Choose the dataset you want to filter, such as:
Contact
Campaign contact
Contact message
Choose a property.
Select the relevant property for the chosen resource. Available properties vary depending on the resource.
Set the comparison option.
Choose how the property should be evaluated, such as:
Is exactly
Contains
Does not contain
Is not exactly
Define the value.
Enter the specific value you want to filter for.
Add additional conditions (optional).
Add more conditions if you need a more refined result set.
Choose a logical operator.
Decide whether conditions should be combined using:
AND for stricter filtering
OR for broader filtering
Tips and Best Practices
Combine filters with analytics tabs (for example Link clicked or Responded) for even more precise segmentation.
Use AND when you want contacts to match all conditions, and OR when you want contacts matching any condition.
Save your settings by applying the filter and review the resulting contact list before taking any bulk action.
Add multiple conditions to explore deeper behaviours, such as contacts who clicked a link and did not respond.
Troubleshooting
Issue | Possible Cause | Fix |
No results appear | Filter conditions too narrow | Broaden conditions or remove one condition at a time. |
Unexpected contacts included | Logical operator set to OR instead of AND | Review operators to ensure the correct logic is applied. |
Property not available | Property depends on selected resource | Choose a different resource to access the needed property. |