Why it matters
Custom tracking parameters help you understand where your traffic is coming from and how your audience interacts with campaign links. By appending UTM parameters to your short links, you can analyse performance across channels, campaigns, and content variations.
Key Concepts
UTM parameters: URL components used to track marketing performance, including source, medium, campaign, content, and term.
Short link settings: The configuration area where you enable and define custom tracking parameters.
Destination URL: The full URL your short link redirects to, with UTMs appended automatically.
Step-by-Step: Add Custom Tracking Parameters
Access Campaigns: Links.
Navigate to Campaigns, then select Links to manage your organisation’s short links.
Go to Short Links.
Open the Short Links section to view and create links.
Create a new link.
Click Create Link to begin setting up a short link.
Enter basic link information.
Destination URL: The full URL you want users to reach.
Short link: The custom short link to be generated.
Save the link.
Click Save to store the initial link configuration.
Open link settings.
Select Settings on your saved link to access advanced options.
Set your custom tracking parameters.
Enter the UTM values you want to include:
UTM Source (e.g., Google, Newsletter)
UTM Medium (e.g., Email, CPC)
UTM Campaign (e.g., Summer_Sale)
UTM Content (differentiates variations of links or ads)
UTM Term (paid search keywords)
Create the link.
Click Create Link to finalise your link with the appended tracking parameters.
Tips and Best Practices
Use consistent naming conventions across campaigns for clearer analytics.
Always confirm that your destination URL supports UTM parameters.
Avoid using spaces in UTM fields; use underscores or hyphens instead.
Review UTM performance in your analytics tool to validate tracking accuracy.
Troubleshooting
Issue | Possible Cause | Fix |
UTMs not appearing on redirects | Parameters not saved properly | Reopen link settings and confirm all fields are saved. |
Analytics not capturing UTMs | External analytics tool not configured | Verify UTM tracking is enabled in your analytics platform. |
Cannot save link | Invalid characters or missing fields | Ensure all required fields follow formatting rules. |