Why it matters
Custom link assets allow you to maintain consistent branding, improve user trust, and enhance link engagement. By creating customised short links, you can optimise how links appear in your messages and ensure accurate tracking across campaigns.
Key Concepts
Destination URL: The full URL your short link redirects to.
Short link: A custom, branded link generated in Whippy.
Custom assets: Additional settings such as descriptions, social media cards, and UTM parameters.
Step-by-Step: Create a Custom Link Asset
Access Campaigns: Links.
Navigate to Campaigns, then select Links to manage all short links.
Navigate to Short Links.
Open the Short Links section to view existing links and create new ones.
Create a new link.
Click Create Link to begin configuring a new short link.
Enter basic link information.
Destination URL: Enter the full URL your audience will be redirected to.
Short link: Create a custom short link using your available domain.
Save the link.
Click Save to store your new link and prepare it for further customisation.
Tips and Best Practices
Use descriptive short link names to improve recognition by your audience.
Keep short links clean and simple for optimal readability.
Use branded domains where possible to increase trust and deliverability.
Plan your destination URLs and naming conventions to keep your link library organised.
Troubleshooting
Issue | Possible Cause | Fix |
Short link not saving | Duplicate short link or invalid format | Modify the short link so it is unique and meets formatting rules. |
Destination URL not accepted | URL missing protocol | Ensure the URL begins with http:// or https://. |
Link not redirecting | Link not fully saved or published | Open the link settings and confirm it has been saved successfully. |