Why it matters
Using a custom domain for link tracking enhances brand consistency, increases user trust, and can improve deliverability by reducing the likelihood of messages being flagged as spam. Custom domains also give you more control over how your tracked links appear in campaigns.
Key Concepts
Custom domain: A domain you own and configure for use with Whippy short links.
Domains tab: The section where you manage all link tracking domains for your organisation.
Domain verification: The behind-the-scenes process that prepares your domain for use in Whippy.
Step-by-Step: Add a Custom Domain
Access Campaigns: Links.
Navigate to Campaigns, then select Links to manage link tracking assets.
Go to the Domains tab.
In the sidebar, click Domains to view your existing domains and settings.
Click Add Domains.
Select Add Domains to begin adding a new domain.
Enter your domain name.
Type the domain you want to use for your short links.
Confirm your selection.
Click Add Domain to submit the domain for configuration.
Process begins.
Whippy will start the setup process. Once complete, the domain will appear in your list and can be used for short links.
Tips and Best Practices
Use a clean, recognisable domain to increase user trust and click-through rates.
Ensure you have access to DNS settings before adding a domain, as additional verification steps may follow.
Avoid using domains shared with unrelated systems to prevent tracking conflicts.
Consider using multiple domains for different teams or campaign types.
Troubleshooting
Issue | Possible Cause | Fix |
Domain not accepted | Invalid format or unsupported characters | Enter a valid domain such as example.com. |
Domain not appearing after setup | Verification still processing | Wait for the setup to complete and refresh the page. |
Link creation fails using custom domain | Domain not fully configured | Check your domain settings and verify completion status. |