Why it matters
Link tracking shows which contacts clicked or did not click the links in your campaign. These insights help you measure interest, identify high-intent contacts, optimise message content, and plan targeted follow-ups.
Key Concepts
Link tracking: A feature that records when contacts click links in your SMS or email campaigns.
Link clicked / link not clicked filters: Analytics filters that show which contacts engaged with campaign links and which did not.
Completed campaigns: Only completed campaigns display link-tracking results.
Step-by-Step: Review Link Tracking Data
Go to the Campaigns page.
Navigate to Campaigns from the left menu.
Select the Completed tab.
Open Completed to view campaigns that have fully finished sending and now display analytics.
Open a completed campaign.
Click the campaign you want to review. This opens detailed results, including link-tracking metrics.
Filter by Link clicked.
In the analytics view, select Link clicked to see all contacts who interacted with the link in your campaign message.
Use this list to understand engagement and identify interested contacts.
Filter by Link not clicked.
Select Link not clicked to see contacts who did not click the link.
This helps you identify potential follow-up opportunities or groups that may need different messaging.
Tips and Best Practices
Use link tracking together with audience filters to identify high-intent segments.
Follow up with contacts who clicked links using targeted campaigns or automations.
Review link performance across multiple campaigns to refine message structure and link placement.
Ensure link tracking is enabled in Schedule and settings before sending a campaign.
Troubleshooting
Issue | Possible Cause | Fix |
No link clicked data showing | Link tracking disabled for the campaign | Confirm link tracking was enabled in Campaign link tracking settings before sending. |
Few or no clicks | Link placement, relevance, or call-to-action unclear | Review message content and test alternative approaches in future campaigns. |
Contacts missing from reports | Campaign not fully completed | Wait for the campaign to finish sending and refresh the analytics page. |