Why it matters
Buying a custom domain gives you full control over how your tracked links appear in campaigns. Custom domains help strengthen brand recognition, improve deliverability, and build trust with contacts who may hesitate to click unfamiliar links.
Key Concepts
Custom domain: A branded domain used for link tracking instead of the default Whippy domain.
Domain availability check: A tool that confirms whether your desired domain can be purchased.
Domain purchase workflow: The process of selecting, verifying, and completing the purchase of a domain directly in Whippy.
Step-by-Step: Buy a Custom Domain
Access Campaigns: Links.
Navigate to Campaigns, then select Links to manage link-related settings.
Go to the Domains tab.
In the sidebar, open Domains to view your existing and available domain options.
Click Buy Domains.
Select Buy Domains to begin the domain purchasing workflow.
Check domain availability.
Enter the domain you want and click Check to verify if it is available.
Purchase the domain.
If the domain is available, click Buy Domain to complete the purchase.
Finalize setup.
Once the purchase is complete, Whippy will automatically begin configuring the domain for use in your campaigns.
Tips and Best Practices
Choose a domain that clearly aligns with your organisation or campaign theme.
Short, clean domains tend to perform better in SMS and email.
Consider purchasing multiple domains if you run different brands or lines of communication.
After purchase, allow time for domain configuration before using it in a live campaign.
Troubleshooting
Issue | Possible Cause | Fix |
Domain unavailable | Domain already owned by someone else | Try a variation or choose a different domain. |
Purchase not completing | Payment or network issue | Retry the purchase or check with your billing administrator. |
Domain not appearing after purchase | Setup still processing | Refresh the page and wait for configuration to complete. |