Why it matters
A 10DLC brand identifies the business sending messages and is normally required before a 10DLC campaign can be created.
Key Concepts
Brands page: The Brands page lists registered 10DLC brands and includes the Add brand action.
Add brand: Add brand starts the Create brand flow for collecting business, contact, address, website, and registration details.
Add a provider brand: The table action links a brand to an available provider account when needed.
Step-by-Step: Create and manage a 10DLC brand
Open Settings > Trust center.
Select 10DLC brands.
Click Add brand.
Complete each step in the Create brand flow using accurate business information.
Click Create Brand when the brand details are ready.
Return to the Brands table and open the brand to review or edit it.
Use Add a provider brand from the row actions when the brand needs to be linked to a provider account.
Tips and Best Practices
Use legal business information that matches registration records.
Confirm website and representative details before submitting a brand.
Create provider accounts before trying to add a provider brand.
Keep brand details current if the business changes.
Troubleshooting
Issue | Possible Cause | Fix |
No brand yet | The organization has not created a 10DLC brand. | Click Add brand from the Brands page. |
Provider account is unavailable | No eligible provider account can be linked to the brand. | Create or verify the provider account in Settings > Accounts. |
Brand creation cannot continue | A required field in the create flow may be missing or invalid. | Review the current step and correct any validation errors. |