Why it matters
10DLC campaigns connect a registered brand to a specific messaging use case, including use case, sub use cases, opt-in details, and sample messages.
Key Concepts
Campaigns page: The Campaigns page lists 10DLC campaigns and shows campaign description, use case, and sub use cases.
Add campaign: Add campaign starts the campaign creation flow.
Use case: The use case explains why customers receive messages from the campaign.
Step-by-Step: Create and manage a 10DLC campaign
Open Settings > Trust center.
Select 10DLC campaigns.
Click Add campaign.
Select the registered brand for the campaign.
Add the campaign description, use case, policy links, opt-in and opt-out details, and sample messages requested by the flow.
Click the final create action when the campaign is ready.
Return to the Campaigns table to review or edit the campaign.
Tips and Best Practices
Create the brand before starting a campaign.
Use sample messages that match what customers will actually receive.
Keep privacy policy and terms links current.
Review opt-in and opt-out language carefully before submission.
Troubleshooting
Issue | Possible Cause | Fix |
No campaign yet | No campaign has been created for the organization. | Click Add campaign from the Campaigns page. |
Brand cannot be selected | A registered brand may not exist yet. | Create a brand from Settings > Trust center > 10DLC brands first. |
Campaign approval is delayed or rejected | The use case, policy links, opt-in details, or sample messages may not satisfy 10DLC requirements. | Review the campaign details for accuracy and consistency before resubmitting or contacting support. |