Why it matters

10DLC approval depends on consistent brand, campaign, policy, and sample message information. Small mismatches can delay messaging setup.

Key Concepts

Brand accuracy: Brand details should match the legal business and public website information.

Campaign consistency: Campaign use case, opt-in flow, sample messages, and policy links should describe the same messaging purpose.

Provider linkage: Some messaging flows also need a provider brand connected to the correct provider account.

Open Settings > Trust center.
Open 10DLC brands and review the brand tied to the messaging setup.
Confirm business name, contact details, address, website, and registration details.
Open 10DLC campaigns and review the related campaign.
Confirm the campaign description, use case, sub use cases, policy links, opt-in details, opt-out details, and sample messages.
Review provider account linkage if the brand must be connected to a provider account.
Update inaccurate details before asking support or a carrier partner to review the issue.

Issue	Possible Cause	Fix
Brand review is blocked	Business or contact details may be incomplete or inconsistent.	Review the brand and correct legal, address, website, and representative information.
Campaign review is blocked	Use case, opt-in, opt-out, or sample message details may not match.	Review the campaign and make every field describe the same messaging flow.
Provider brand cannot be added	The provider account may be missing or already linked.	Check Settings > Accounts, then use Add a provider brand from the Brands table if eligible.