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Recommendations and Features Offered by Wiser

Written by Toheeb

Wiser provides a range of recommendation, conversion, and merchandising features that help you display relevant products, improve product discovery, and create additional opportunities for customers to purchase.
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These features are grouped into three categories:

  • Recommendations – Display relevant products based on customer behavior, product information, or your own selections.

  • Conversion—Create additional opportunities to engage customers and encourage purchases throughout their shopping journey.

  • Merchandising – Highlight complementary or additional products to help customers discover more items.

Recommendations

Recommendation features help you display relevant products based on customer behavior, product information, or your own selections.
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Frequently Bought Together

Shows products that are commonly purchased together with the product a customer is viewing.

Customers can select multiple recommended products and add them to their cart with one click, making it easier to purchase complementary products together.

This feature is useful for:

  • Creating product bundles

  • Increasing the number of items added to the cart

  • Recommending products commonly purchased together
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Handpicked Recommendations

Allows you to manually select the products you want to recommend for a specific product.

This gives you full control over which products appear in the recommendation widget and is useful when you want to promote specific products, collections, or combinations.

For example, you can recommend a matching accessory with a particular product.
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Related Products

Displays products related to the product a customer is currently viewing.

Products can be matched using conditions such as

  • Same Collection

  • Same Tags

  • Same Vendor

  • Same product type

  • Related by Meta

  • Related by Option

  • Al Powered

This is useful for helping customers discover similar or related products while browsing a product page.
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AI-Based Recommendations

Provides personalized product suggestions based on the visitor's browsing behavior.
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Wiser uses customer activity on the store to determine which products may be relevant to each visitor. Since recommendations are personalized, different visitors may see different products.

AI recommendations can be useful for showing products that a customer may be interested in based on their activity on your store.
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Recently Viewed Products

Shows products that the visitor has recently viewed while browsing your store.

This allows customers to easily return to products they previously looked at without having to search for them again.

It can be particularly useful on:

  • Product pages

  • Collection pages

  • Homepage

  • Other pages where customers may continue browsing

Top Selling Products

Displays products that have been sold the most in your store.

This can help customers discover products that are already popular among other shoppers.
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The products which were sold most come under top selling. In this we compare product sales from the other products sales in the last 2 weeks.
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New Arrivals

Displays newly added products from your store.

This feature is useful for highlighting recently launched products and keeping customers informed about new additions to your catalog.

It can be particularly useful on the homepage or collection pages.
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Trending Products

Displays products that are currently trending based on their performance.

The products that have a growth in their own sales from last 2 weeks comes under trending products. In this we compare a product's sales from its own sale of last 2 weeks.
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Use this widget when you want to bring attention to products that are currently gaining popularity.
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Featured Products

Allows you to select a collection and display the products from that collection as featured products.

This gives you control over which group of products you want to highlight.

For example, you can create a collection for:

  • Seasonal products

  • Special offers

  • New launches

  • Staff picks

  • Best products


Conversion

Conversion features help create additional opportunities for customers to discover and purchase products throughout their shopping journey.
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Intelli Search and Filter

Helps customers find the products they are looking for faster using relevant search results and filtering options.

Customers can use search and filters to narrow down products based on their needs, making product discovery easier and reducing the time required to find the right item.

This can be especially useful for stores with a large product catalog.
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Post-Purchase Upsell

Displays additional product offers after the customer completes their checkout.

Customers can be presented with relevant products and given an opportunity to make an additional purchase without having to repeat the original shopping process.

Post-Purchase Upsell can help you:

  • Promote complementary products

  • Create an additional purchase opportunity

  • Increase the value generated from an existing order
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Checkout Upsell

Displays product recommendations and upsell offers within the checkout experience.

This allows you to present relevant products while the customer is completing their purchase.

Checkout recommendations can be used to highlight complementary products or additional items that may be relevant to the customer's order.
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Cart Drawer

Displays product recommendations and upsell offers directly in the cart drawer.

Customers can discover additional products while reviewing their cart without leaving the current page.

This can be useful for recommending:

  • Complementary products

  • Frequently purchased products

  • Product add-ons

  • Additional items related to the products already in the cart
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Smart Upsell Pop-up

Displays product recommendations through a targeted pop-up at selected points in the customer's shopping journey.

You can use pop-ups to present additional product suggestions at appropriate moments, such as while customers are browsing or after they take a specific action.

This provides another opportunity to introduce relevant products without permanently occupying space on the page.
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Thank You Page Upsell

Displays relevant product recommendations and upsell offers on the Thank You page after a customer completes their purchase.

This allows customers to discover additional products immediately after placing an order and provides another opportunity to make a purchase.
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Order Status Page

Displays relevant product recommendations and upsell offers on the Order Status page, where customers can view their order details and updates.

This provides another opportunity to showcase complementary or relevant products after the customer has completed their purchase.
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Merchandising

Merchandising features help you highlight additional products and make it easier for customers to discover products that complement their current purchase.
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Product Add-ons

Displays additional or complementary products that customers can purchase alongside the main product.

For example, if a customer is viewing a pair of shoes, you can use Product Add-ons to recommend products such as socks, shoe care products, or accessories.

Product Add-ons can help customers discover products that complement their main purchase and make it easier to purchase related items together.
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Choosing the Right Feature

Different Wiser features can be used for different goals and pages.

For example:

  • Homepage: New Arrivals, Top Selling Products, Trending Products, Featured Products, or AI-Based Recommendations

  • Product Page: Frequently Bought Together, Related Products, AI-Based Recommendations, Handpicked Recommendations, or Recently Viewed Products

  • Collection Page: Top Selling Products, Trending Products, New Arrivals, Featured Products, or AI-Based Recommendations

  • Cart / Cart Drawer: Frequently Bought Together, related products or manual recommendations

  • Checkout: Checkout Extension

  • After Checkout: Post-Purchase Upsell, Thank You Page Upsell, Order Status Page

  • Store Search: Intelli Search and Filter.

You can combine multiple Wiser features across different pages to create a more complete product discovery and upselling experience throughout your store.
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If you need any help with the setup or customization, feel free to reach out to us at support@expertvillagemedia.com or through our live chat.

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