Google Search Ads are a powerful marketing tool that allow businesses to appear at the top of search results when potential customers look for related products/services. In this article, we'll explore how you can drive high-intent traffic to your website by creating Google Search ads in Witly!
How do Google Search Ads Work?
Advertisers choose specific words or phrases, called keywords, related to their business. At Witly, these keywords are built directly into our Google integration, with Realtors and Agents in mind. When a user types a search query that includes those keywords, your ad may appear at the top or bottom of the search results page.
How much do they cost?
Advertisers only pay when someone clicks on their ad. The cost of each click can vary based on how popular the keyword is and how much other advertisers are willing to pay.
How to Create a Google Search Ad: Instructional Video
If you prefer to go at you own pace with an interactive demo and guided walkthrough, click here!
How to Create a Google Search Ad in Witly
Before following the steps below, you must connect your Google Ad Account to Witly. Click here to learn how!
Login to your Witly account
Select "Ads" from the navigation menu on the left of your screen
Select "Create Ad"
Choose "Google", then select "Next"
Enter your Campaign name. (This will not be seen by your audience.)
Set your daily budget.
$10 day is the recommended minimum budget.
Enter the location you would like to target with your ad.
Add your "Final URL". This is where users will be taken when they click on your ad.
To set up conversions or Google Tag Manager, please contact your web developer/designer.
Review your ad details. Click "submit" to finalize your ad + submit it to Google!
Troubleshooting
If your ad won't submit, it could be due to a couple of common reasons:
Ensure you've accepted Witly's request to access your Google Ad Account as a Manager. Click here to learn how!
Double check that you have a payment method attached to your Google Ad Account. Click here to learn how to set one up!