In the competitive world of real estate, generating leads is crucial for agents' success. This comprehensive guide explores Witly's Seller Map strategy to establish a robust pipeline of potential sellers.
Why is lead generation important?
Lead generation is crucial for real estate agents as it enables you to identify and connect with potential buyers and sellers, ensuring a consistent influx of opportunities to showcase properties and close deals, which sustains your business and its growth!
Seller Map Ad - Details!
What is a Seller Map ad?
A Seller Map ad is a Witly lead generation strategy that attracts sellers by advertising the price of homes sold in one zip code (within your target market), and offering a free home value estimate. Note that seller leads typically cost more than buyer leads.
Who should I target with my Seller Map ad?
Cities and towns within your target market.
How much money should I spend on my Seller Map ad?
Start at $10 per day.
If increasing your ad spend, let this ad run for at least 2 weeks so you know your average cost per lead for this ad in your market, and can predictably scale up your budget.
How much money should my leads cost?
$10-20 in standard markets.
Luxury, niche, or saturated markets may be higher.
How do I know when to create a new Seller Map Ad?
When your ad's frequency reaches or surpasses 3.
If your cost per lead is consistently higher than $20.
How to Make a Seller Map Ad: Instructional Video
If you prefer to go at you own pace with an interactive demo and guided walkthrough, click here!
Create Your Campaign
Login to Witly
Select "Ads" on the left navigation menu
Click "Create Ad"
Choose the "Seller Map" objective, then click "next".
Enter your Campaign name (this will only be seen by you)
Enter the locations you would like to target with your ad.
When selecting a location, the entire city will be targeted, as well as a 15 mile radius around it. You can expand this in 10 mile intervals using the slider under "geographical radius".
Select "Next".
Set your daily budget
Select "Next".
Create Your Ad Copy + Lead Form
Verify the Facebook page you will be running this ad from by selecting the dropdown menu under "Page". This should match the page you set as your default.
Under "ad copy", enter the name of your market.
Scroll down to "Destination Link", and paste the URL to a landing page on your website where Sellers can input their address, in exchange for their home's value.
Select "Next".
Image Creation + Ad Preview
You can now upload your image! Select "Browse"
Select the image you'd like to use in your ad, then select "open". For this strategy, go to Zillow.
Select "Buy"
Enter your neighborhood / zip code / market.
Switch "For Sale" to "Sold", then click apply.
Take a screenshot of the map portion, including sale prices. (See Example below)
Select "Upload Images"
Click and Drag your Image into the ad preview on the right side of your screen!
Select "Next".
View your ad's preview.
If you would like to edit your ad, select "back". From here, you can edit the information previously entered in your ad.
If your ad is ready to go, select "Submit". This will submit your ad to Meta for review! Your ad should typically be live within 24-48 hours.
Difficulty uploading your images? Click the button below for help! ⬇️
You have now created a Witly Seller Map ad! 🎉
Every new lead is a new opportunity waiting to be nurtured. For optimal results, make sure to follow up with your seller leads within 24 hours of their opt-in.